While the internet has provided unprecedented ways for advertisers to showcase their products and services to a global audience, the task of actually driving traffic to your website can be daunting for the uninitiated.
How can you initiate and maintain interaction with visitors to your website? Is there a way to get your visitors to come back and not just interact with the site, but actually convert and submit an appointment or new client form?
With billions of searches performed on Google every month, it really doesn’t make sense for advertisers to ignore the search engine giant and the power it wields in the marketplace. Fortunately, Google offers up a variety of advertising options for businesses looking to reach potential customers, and in 2017, it should only continue to refine those options, as well as add more.
Here are the top five Google AdWords trends and pay-per-click advertising predictions going into 2017:
- Mobile Is King – It is predicted that by 2020, over 6 billion smartphone users will be walking around on planet Earth. And in fact today, Google searches on mobile phones already account “for 53% of paid-search clicks.” It seems that many advertisers will eventually focus only on mobile devices and leave other devices behind for good. On the flip side, mobile phone screens are smaller than computer screens,
meaning that there are fewer overall search results on a phone, giving even more reason to “pay to play,” as they say!
Updated 3/1/2017 by Melissa Mason
Have you ever wondered about those top Google “hits” with the outlined-in-green “Ad” designation? If so, you’re not alone – and for good reason. Those results are brought to you courtesy of Google AdWords; an incredibly powerful, paid marketing tool that allows businesses of all sizes to places ads on the front page of Google’s search results.
With AdWords’ many tracking tools, analysis, and “funnel options”, this search engine marketing tool has the ability to boost your website’s traffic and drive potential customers to the door of any business.
Give ‘Em What They Want
Founded in October of 2000, AdWords is Google’s primary sources of revenue, earning over $100 million per day, as of 2012. Nearly all of it –$15.5 billion – came from advertising sales. In the first quarter of 2015, Google took in $17.3 billion in revenue, up 12% year over year. With few restrictions, AdWords can be utilized by businesses of nearly any size and budget.
Writing a search ad in Google AdWords is easy to do in theory, but often difficult in practice. On the surface putting an ad together in AdWords seems as simple as filling in the blanks, however there is much more to creating a good ad than merely writing about a business.
What’s In An Ad?
Google offers traditional and expanded text ads that appear on the front page of the search engine on desktop, tablet, and mobile devices. These ads often connect directly to a dedicated place on a website called a landing page. Both ads types consist of a headline, two lines of text and a display URL.
Beyond Indigo is proud to announce that we have achieved Google Partner status!
A business can only become a Google Partner by passing several different certification exams, as well as maintaining a high level ad performance for their existing clients within Adwords, Google’s paid advertising platform. By achieving this status, Beyond Indigo has proven itself as a top provider of digital marketing services in the veterinary vertical.
What is a Google Partner?
Google Partners is a status awarded to digital marketing agencies that demonstrate knowledge and application of Google Adwords best practices.
Google AdWords is one the most valuable tools available when executing a successful digital marketing campaign. As many people already know, Google is the largest search engine on the Internet and they don’t have any major competitors. When people need to search for something on the Internet, they go to Google. Because of this, everyone advertising on the Internet should be integrating Google AdWords into their digital marketing campaigns.
Three Keys To a Successful Google AdWords Campaign
Selecting the right keywords for your veterinary AdWords campaign will set the foundation for your success. These keywords will help you target people who search for exact or similar keywords that match your AdWords campaign. There is a variety of free and paid keyword platforms available on the Internet and even AdWords offers keyword assistance but the most valuable tool in keyword selection is you.
Your Beyond Indigo SEO Account Manager will compile a list of every possible keyword that relates to your veterinary clinic/hospital and current campaign. Once we have this list completed, we can implement it into AdWords campaign platform and adjust the list as your campaign progresses.