Posts in Category: SEO for Veterinarians

Search Engine Optimization (SEO) is a digital marketing tool that has become essential for businesses. Without it, your website will miss out on valuable search rankings as potential clients searching for local veterinary services are directed entirely toward your competitors. SEO for vets should be one of the most important focuses of your overall marketing efforts and, if done correctly, will help your website thrive in a sea of competitors.

While Google rolls out hundreds of minor tweaks to its algorithm each year, occasionally they release a major update to the platform that impacts nearly all websites across the internet.  Website owners should take particular notice of these major updates, especially since they often require changes to website behavior. As of Thursday, August 18th, 2022, Google has released a new major update called “Google’s Helpful Content Update,” and it’s packed full of important details for website owners regarding the content on their website. Our Beyond Indigo Pets team of certified Google experts is here to help explain Google’s Helpful Content Update, and share tips on how to improve and maintain your website’s SEO ranking under the new algorithm. 

Digital Marketing is very fickle, especially when Google is involved.  Unfortunately,  if you do not rank in Google, you do not exist in the eyes of the internet. In fact, when a hospital conducts marketing, it is marketing to two audiences—clients and Google. 

It’s no secret that the world has changed since the beginning of the COVID-19 pandemic. More than ever before, people are checking websites and digital platforms for important information about the businesses they choose to spend with before they decide to make a purchase or become a customer. 

Your veterinary website is a direct reflection of your practice. It should give visitors a clear idea of who you are, what you do, and how you operate. A great tip is to think of your website as a digital waiting room, where visitors can learn about your services, make appointment requests, and get information that will impact the health of their beloved pet. Does your website have all they need? 

Website writing is a very niche form of content creation. If done well, it can complement your veterinary website design while increasing quality traffic to your site. If done poorly, however, it could hinder your site’s performance. Here are some web writing best practices you need to remember when it comes to creating quality, effective content for your website:

One of the main metrics you will encounter when doing pay-per-click advertising on Google or Facebook is the click-through rate (CTR). Each industry has a different benchmark for a strong click-through rate, and it is important to understand this benchmark so you know whether or not your ads are performing well. If you do not understand the marketing results you receive, it is much harder to refine your messaging and targeting to ensure you are reaching your desired audience. 

The Search Engine Optimization (SEO) process can help your website rank highly in search engine results. Unfortunately, it is not a one-and-done process that will lead to ongoing ranking success. When your website is built with SEO in mind, you may indeed see a boost in your rankings – at first. But, without an ongoing SEO strategy and process in place to respond to marketplace changes, you won’t be able to sustain those initial high rankings.

If you want your business to survive in the treacherous waters of the online marketplace, you need to maintain a continuous and regularly-maintained SEO campaigns. Here’s why:

These days, turning on the news can be disheartening. We are all doing our best to navigate this new world and it is very easy to get caught up in the fear of the unknown.  In between all of the scary and ever-changing headlines, though, it is important to remember that good things are still happening, especially when it comes to marketing. Here are some marketing techniques that are definitely still working for our clients: 

In the midst of a global pandemic, each day the world looks a little different than it did the day before and even farther away from the “normal” we remember of just a few months ago. In times of uncertainty and economic turmoil, many business owners make quick decisions about cutting spending, and, unfortunately, marketing services are often some of the first on the chopping block.