As the final days of 2016 fall away, many of us are taking stock of what went well in 2016 and what we would like to improve on in 2017. While we cannot speak to your personal reflections and aspirations, the Beyond Indigo team can help you focus on what you’re doing right, and what you can improve on, when it comes to digital marketing for your veterinary practice in the year ahead.
In an effort to help your veterinary practice make your professional goals for 2017 a reality, we are preparing a series of end-of year specials that will save you money on your practice’s marketing.
At Beyond Indigo, we are fortunate to have incredible clients. We are proud of the relationships we build with each and every veterinary practice we work with; and are grateful for the opportunity to help vets alleviate their digital veterinary marketing stressors, so that they can focus on patient care.
Our clients come in all shapes and sizes. They may be family practices, emergency clinics, or specialty hospitals. They are established businesses looking to strengthen their client relationships in the digital marketplace, and startups that want to build their customer base and explore all that digital veterinary marketing has to offer.
2015 was an amazing year for the Beyond Indigo team. We have grown and connected in ways most wouldn’t think possible for a virtual company. We have expanded our services and redefined how we approach the digital marketplace.
Like many of you, over the past few weeks we have been looking at what we have done well over the past year and where we would like our company to go in the year ahead. Part of this process, of course, was analyzing our own Google Analytics reports, and (as always) we were fascinated to see what content has resonated with you.
Despite the global adoption of the digital marketplace, most American veterinarians are reluctant to approach digital marketing. There are a variety of reasons for this reality, including time, knowledge and understanding, the rapid pace of change in the digital world, and an overall lack of comfort with technology. But what about veterinarians in other countries? Do they have the same struggles as vet practices in the United States?
After having spoken in Australia to both Australian and New Zealand veterinarians, as well as to vets in Canada and the UK, I can say with confidence that yes; the industry’s struggle with digital marketing is an international reality.
Welcome to 2015. For those of us that grew up with the Back to the Future franchise, we know this is the year that Doc and Marty arrive in the future (seriously, where are the hoverboards!?!); but what about your veterinary practice? Has it arrived in the future, or is it still stuck in 1985?
Just as the diagnostic and surgical tools of the veterinary trade have evolved in the past 30 years, so have the tools you need to successfully market your practice. The once heavily-relied upon Yellow Pages are now lining bird cages across America and, while still necessary, even a stand-alone website isn’t likely to get your practice found in today’s increasingly social media-savvy world.
This past fall, Beyond Indigo welcomed veterinary technology consultant Nancy Dewitz to the freshly-created position of Marketing and Technology Consultant. And while we know that some of you have had the pleasure of meeting and working with Nancy already, we wanted to take the opportunity to introduce her to those of you who haven’t.
Much as we did with our Creative Director, Mark Clifton, BI’s intrepid blogger has taken a moment to talk with Nancy about what brings her to Beyond Indigo, and what goals she has for her work with both the company and you, our clients.
This past October, Beyond Indigo brought on Mark Clifton as the company’s Creative Director. This freshly-minted position was created in anticipation of some exciting changes coming to Beyond Indigo in 2015.
While you’ll have to wait a bit longer to find out about what is in store for our clients in the coming year, we are excited to introduce you to Mark and showcase the amazing talent he brings to Beyond Indigo’s table. Our blogger-in-chief, Kate Matthews, was able to arrange a little tête-à-tête with Mark and curate the conversation into this week’s post.
With Thanksgiving just around the corner, now is an ideal time to kickoff a few simple marketing ideas to engage your clients and community in a fun and meaningful way. While your veterinary practice likely has several key business-focused messages to get across this fall, it’s important to ensure your overall marketing mix includes messaging that establishes your practice as accessible, relatable, and connected with its clientele.
Thankfully, this season is brimming with opportunity for this type of marketing. Many of us take time during Thanksgiving to count our blessings, and businesses should be no exception to this trend. After all, what better way to attract customers than to let them know that their business is appreciated?
Online reviews impact a business’ reputation, SEO, and ultimately the number of people who will use their products and services. Because veterinary practices have a higher need for trust among their clients, the stakes in having positive online reviews are even higher.
Yelp is the biggest of the online review websites, boasting 138 million unique visitors per month. People use the website to look up businesses from hair salons to car dealerships and any and everything in between, by reading consumer recommendations and reviews.