Posts in Category: Marketing Resources

Partnering with a veterinary marketing company is a big step toward achieving the goals of your veterinary practice. If you are going to go to the effort of working with a company to take charge of your marketing, though, you want to be sure they can be a true partner. This means they need to have a successful business model and superior customer service. Be sure to look for the following to ensure you will get the most for your marketing efforts:

Back-to-school season is in full swing, and you might be starting to feel the rush. Between getting your human children ready to return to school and trying to focus on your business, you are probably starting to feel the strain. If you are worried about how to focus your marketing efforts on getting pets back into your clinic, you are not alone. Don’t worry, we’ve got you covered with awareness topic ideas to share with your pet owners to remind them to remember to care for their furry kids during this time of year, too.

You’ve made the exciting decision to open your own veterinary practice. Congratulations! As you get closer and closer to your grand opening, it is time to start focusing on marketing your new business. Beyond Indigo Pets has created this marketing timeline to help you figure out when you need to do which tasks to successfully get the word out about your practice.

As we’ve seen many times recently, emergency weather strikes fast and it strikes hard. During a natural disaster, quick, effective communication can help your clients find the information they need when they need it.

When you’re sitting in front of your books and only looking at the amount you’re spending on marketing your veterinary practice, it is easy to consider it just another expense. Many practice owners even think of the cost of marketing as non-essential. When marketing is executed correctly, however, it becomes an essential revenue stream that brings a significant return on your investment (ROI). Keep reading to see how effective marketing can pour money back into your business.

The four years since 2020 have been…interesting to say the least. All across the country, animal hospitals have been slammed with appointments. This might have made revenue a minor concern for many owners because it was generating naturally. Unfortunately, it seems the tables are turning, and many pet owners are facing financial issues including inflation and job loss. Hospitals are starting to see fewer patients. If you can feel panic setting it, it’s time to turn your focus to marketing.

We are roaring into 2024, and it has been anything but dull. In order to keep your client books full, you must continue to devote money to your marketing efforts. How much should your practice spend on it’s marketing budgets to keep front and center of current and future clients? 

Digital marketing has grown complex over the last 30 years. In the beginning, each platform worked in isolation in a silo effect. As human needs for the internet grew, technology changed to meet them. With easier access to the internet, various platforms (Facebook, Instagram, Google, Bing etc.) started to shift—and to pick up “cues” from each other. After years of growth (and coding ), everything on the internet connects to put the world at our fingertips. They work together like the four wheels of a car. Understanding how everything works is essential to driving an effective digital marketing strategy.