Posts in Category: Social Media Marketing

At Beyond Indigo Pets, we want you to feel confident with your marketing efforts, which is why we’re back again with more questions we see frequently from veterinarians and practice managers. Keep reading to check out the answers to some of the top veterinary marketing questions from August 2023:

Veterinary marketing is an essential tool for staying relevant in your area. In a field saturated with competition (especially in larger cities), you need to do whatever you can to make your business stand out. Social media advertising offers an opportunity to put your ad dollars to work for you, and we are here to tell you how.

As professional veterinary marketers, practice owners often come to us with questions about what they can do to supplement our marketing efforts. Taking an active role in your marketing is always a good idea, but it can be difficult to figure out how to start. Here are some of the most frequently asked questions we’ve gotten about veterinary marketing this May to help you find your marketing footing:

With constant changes to platforms and algorithms, it can be difficult to stay on top of digital marketing even if you have the time to do it. Whether you are a person reminiscing about the days when marketing meant purchasing a Yellow Pages ad or trying to keep up with the latest Google updates, today’s digital world can seem completely out of control. Not only are there multiple platforms, but also multiple generations of users, and in order to market well, you have to understand your audience.

It seems like each day there is a new social media platform that can be used to help you reach new potential clients. Optimizing resources like this opens up a whole new world of demographics for your veterinary practice. Dynamic media platforms like Instagram and TikTok give you a new way to engage with your audience better than ever before. In order to get the most out of these platforms, however, you must understand how they work and when to use them. That’s where we come in. 

Artificial intelligence (AI) is having a real moment. With uses that range from the medical field to self-driving cars, machine learning-enabled technology is making many facets of life easier. Some companies are even using it to create marketing content. While there are definitely important uses for the technology, when producing veterinary content, is AI really the way to go? 

Marketing goals should not be set in stone. Sometimes goals change, and that’s okay! How can you tell when it is necessary to adjust your focus, and more importantly, implement these changes? We have some great tips to help you navigate when and how to shift your veterinary marketing goals:

The Burning Questions We Received at VMX

The morning seemed calm enough—people camped out in front of the exhibit hall doors with their morning bagel and coffee. It was a peaceful scene, and not unusual for the first day of the Veterinary Meeting & Expo (VMX). 

Then, insanity hit. 

Marketing Can Help!

The world is just peachy keen out there right now isn’t it?? Depending on where you live in the country, prices for goods and services are increasing at some eyebrow-raising rates. One is never sure what the price will be at the pump and thoughts are circulating around buying holiday presents now, before they are gone or too expensive to purchase. Within the practice, the cost of goods to operate are going up as well. Many services a hospital uses most likely will see price increases come the start of 2023, as businesses adjust to this higher cost of living. These price increases are one side of the vise grip. The other side of the vise grip is the cost of labor. Many hospitals are having to pay higher wages and benefits to attract and keep the staff that they have. Stacy Pursell writes about these trends here in the Fountain Report. With costs of goods and services going up and the cost of labor increasing too, it means it’s quite a bit more expensive to run the business. Ouch. 

Inflating Prices and Decreasing Visits