Posts Tagged: Veterinary Marketing

Beyond Indigo Pets knows veterinary websites. Each year, we build custom websites for veterinary clients in every vertical of the industry. From exotics to equines to general practice, we have a roster of beautiful and unique websites that help our clients showcase who they are and what they stand for. While it’s hard to choose just a few of our favorites, here’s a list of some of our best veterinary practice websites of 2024:

When you’re sitting in front of your books and only looking at the amount you’re spending on marketing your veterinary practice, it is easy to consider it just another expense. Many practice owners even think of the cost of marketing as non-essential. When marketing is executed correctly, however, it becomes an essential revenue stream that brings a significant return on your investment (ROI). Keep reading to see how effective marketing can pour money back into your business.

When it comes to search engines, Google still reigns supreme. This means that any time the search giant updates its coding or its algorithm, the rest of us have to make changes to ensure our SEO efforts are continuously effective. While we aren’t privy to the exact details of a Google update, there are signs that can help us determine how to move forward.

In order to attract certain kinds of clients to your practice, you have to meet them where they are. If you are trying to get a younger demographic of pet parents through your doors, turn to TikTok. As a social media platform that attracts younger audiences, TikTok also gives you a fun and dynamic way to connect and engage with a whole new audience that could become new clients. But where do you start? Our easy-to-follow tips will help you create memorable TikToks in no time.

The four years since 2020 have been…interesting to say the least. All across the country, animal hospitals have been slammed with appointments. This might have made revenue a minor concern for many owners because it was generating naturally. Unfortunately, it seems the tables are turning, and many pet owners are facing financial issues including inflation and job loss. Hospitals are starting to see fewer patients. If you can feel panic setting it, it’s time to turn your focus to marketing.

Online visibility is essential for any business in the digital age. If people can’t find your contact information or website with a quick search, they are not likely to use your services. Because of this, it is important to consistently utilize Search Engine Optimization (SEO) as a part of your marketing efforts. If you want to see your veterinary practice grow, you must master local SEO.

Your veterinary website is often the first impression people get of your practice, your team, and your mission. If you do not have a website (or if your current website needs some serious updating), it is important to build one that truly represents you as a business. While template sites have some benefits, they do not compare to a fully custom website for your business. 

Template Websites

A template website is built from an already-existing template that uses the same basic structure with just a few small design and content changes. Using a template website is a lot like renting a space. Although you can make small cosmetic changes to make the space *feel* more like your own, it is never truly yours. If you want to make serious foundational changes (like adding a window or tearing down a wall), however, you can’t. You only have a limited amount of ways to make the website represent your business.

Additionally, it can be harder to do well with veterinary SEO on a template site because Google sees the templated structure faster than it sees any changes you’ve made. Even when you update photos, alt tags, or even bits of content, Google can tell the rest of the site is templated. When you have a templated site, it is important to remember:

• Your site looks like everyone else’s: When compared side-by-side with another template, it will be easy to tell that the two sites are using the same foundation.
• You don’t own the full site: If you stop working with your current website provider, you will have to recreate parts of your website that you cannot take with you when you go.
• Duplicate content leads to poor SEO rankings: Some templated sites don’t have a big variation with content, which can negatively affect your SEO search rankings.
• You might have problems keeping the site updated: Since you have a limited number of changes you can make to a templated site, there are not always a lot of meaningful changes you can make to help with your rankings. 
• It will be difficult to add onto the site in the future: It can be very difficult to add new pages beyond the scope of the template.

Custom Websites

On the flip side, custom websites are 100% yours. You have a say in every part of the creation process, and you are left with a final product that is a true reflection of your business. You choose everything from colors to photos and additional design elements. If you need to make any updates in the future, you can with ease. Your website will look like your practice and no one else’s. 

Custom websites are more likely to catch Google’s attention when it comes to SEO. This means by building a custom site, you will automatically perform better in search results before you even work on your veterinary marketing. No templates to mess with your rankings here.

When you use a custom site, you know you:

• Completely own the site: You own the design and the content
• You decide what it looks like: You have the power to cater the site to your business and its needs.
• Have fully-optimized SEO controls: This includes content, meta information, technical code parameters, and more.
• Can create custom content: Custom content helps you rank highly on Google.
• Better search engine rankings: Your site will perform better in search results.
• Have an up-to-date site: Template sites are often bogged down with outdated plugins, security concerns, or update risks.
• Are using a responsive website: Websites built with responsive website design coding are smart—these intelligent websites know whether they are being viewed on a mobile device or a large screen TV, and they adjust accordingly.

You deserve the best for your veterinary website, and Beyond Indigo Pets can give you just that. Our custom sites are beautifully designed and SEO-optimized at launch to ensure you start out with a bang. To learn more about our sites and our other veterinarian marketing services, please call (877) 244-9322 or fill out our form.

PPC, or pay-per-click ads are digital advertisements that charge the advertiser a certain fee any time a user clicks on the ad. Paid advertisements are given priority over organic SEO efforts, which can entice users to visit your website, and, hopefully, use your services. PPC ads are an important tool for veterinary marketing, especially in competitive areas. In order to properly set up pay per click campaigns, however, you have to understand the difference between clicks, impressions, and conversions, and what they all mean for your bottom line. 

When it comes to ranking well with veterinary SEO, you need to utilize a mix of tools to keep your website and its content relevant and enticing for users. Blogs are a fantastic tool that can help you improve your SEO, position you as a thought leader in your field, and help answer questions for both current and potential clients. Here are just a few of the ways blogs can help improve your veterinary SEO: