Posts in Category: SEO for Veterinarians

Beyond Indigo is proud to announce that we have achieved Google Partner status!

A business can only become a Google Partner by passing several different certification exams, as well as maintaining a high level ad performance for their existing clients within Adwords, Google’s paid advertising platform. By achieving this status, Beyond Indigo has proven itself as a top provider of digital marketing services in the veterinary vertical.

What is a Google Partner?

Google Partners is a status awarded to digital marketing agencies that demonstrate knowledge and application of Google Adwords best practices.

Google AdWords is one the most valuable tools available when executing a successful digital marketing campaign. As many people already know, Google is the largest search engine on the Internet and they don’t have any major competitors. When people need to search for something on the Internet, they go to Google. Because of this, everyone advertising on the Internet should be integrating Google AdWords into their digital marketing campaigns.

Three Keys To a Successful Google AdWords Campaign

1. The Keywords:

Selecting the right keywords for your veterinary AdWords campaign will set the foundation for your success. These keywords will help you target people who search for exact or similar keywords that match your AdWords campaign. There is a variety of free and paid keyword platforms available on the Internet and even AdWords offers keyword assistance but the most valuable tool in keyword selection is you.

Your Beyond Indigo SEO Account Manager will compile a list of every possible keyword that relates to your veterinary clinic/hospital and current campaign. Once we have this list completed, we can implement it into AdWords campaign platform and adjust the list as your campaign progresses. Continue reading

People demand instant, accurate, and helpful information on Google. Because of this, it likely comes as no surprise that Google has had to make many complex updates to its algorithm to keep up. Gone are the days of “cookie-cutter” search results. Google near me now strives to deliver the most customized, local search results possible. A Brooklyn pet owner, for example, searching for “veterinarians nearby” will get totally different results than a pet owner in the Bronx searching the same keyword phrase – all thanks to Google’s local-search result algorithms.

When it comes to the veterinary industry, near me searches has many applications. A pet owner who has recently moved to a new city and is looking for a new family practice veterinarian, for example, may Google “veterinarian near me.” Meanwhile, a person worried about the chocolate their new puppy just consumed may hurriedly Google “nearby emergency vet.” It is crucial that your veterinary clinic or hospital show up in positions 1-3 during these deciding moments.