Posts in Category: Social Media Marketing

In our society, most people tend to shy away from words about death, dying, and even grief. Sometimes it can feel insensitive to broach these topics, but they are important to mention. When a pet owner faces an end-of-life scenario with their animal, they should be able to find the resources they need as they need them. Our CEO and Founder Kelly Baltzell shares her expertise on how to reach grieving pet owners as they struggle with end-of-life care and the loss of a pet.

Veterinary digital marketing has many different levels, all of which can affect your site ranking and your searchability. You may have heard the term Google Tag Manager, but do you know what it is and what it can do for your business? Keep reading to learn more about this important Google feature and what it does:

At Beyond Indigo Pets, we want you to feel confident with your marketing efforts, which is why we’re back again with more questions we see frequently from veterinarians and practice managers. Keep reading to check out the answers to some of the top veterinary marketing questions from August 2023:

Veterinary marketing is an essential tool for staying relevant in your area. In a field saturated with competition (especially in larger cities), you need to do whatever you can to make your business stand out. Social media advertising offers an opportunity to put your ad dollars to work for you, and we are here to tell you how.

As professional veterinary marketers, practice owners often come to us with questions about what they can do to supplement our marketing efforts. Taking an active role in your marketing is always a good idea, but it can be difficult to figure out how to start. Here are some of the most frequently asked questions we’ve gotten about veterinary marketing this May to help you find your marketing footing:

With constant changes to platforms and algorithms, it can be difficult to stay on top of digital marketing even if you have the time to do it. Whether you are a person reminiscing about the days when marketing meant purchasing a Yellow Pages ad or trying to keep up with the latest Google updates, today’s digital world can seem completely out of control. Not only are there multiple platforms, but also multiple generations of users, and in order to market well, you have to understand your audience.

It seems like each day there is a new social media platform that can be used to help you reach new potential clients. Optimizing resources like this opens up a whole new world of demographics for your veterinary practice. Dynamic media platforms like Instagram and TikTok give you a new way to engage with your audience better than ever before. In order to get the most out of these platforms, however, you must understand how they work and when to use them. That’s where we come in. 

Artificial intelligence (AI) is having a real moment. With uses that range from the medical field to self-driving cars, machine learning-enabled technology is making many facets of life easier. Some companies are even using it to create marketing content. While there are definitely important uses for the technology, when producing veterinary content, is AI really the way to go? 

Marketing goals should not be set in stone. Sometimes goals change, and that’s okay! How can you tell when it is necessary to adjust your focus, and more importantly, implement these changes? We have some great tips to help you navigate when and how to shift your veterinary marketing goals: