Posts in Category: Veterinary Blogging
The ABCs of Competing with Corporate Veterinary Hospitals
Competing with corporate veterinary hospitals can seem like an overwhelming task to an individual practice owner. Without the resources (and budgets) of huge corporate entities, how can you possibly compete? Well, the answer is easier than you might think. With our guide to the ABCs of competing with corporate veterinary hospitals, your practice can truly stand out from the crowd.
May Pet Holidays for Your Social Media Strategy
Posting regularly on your business social media platforms helps you increase engagement, reach new followers, and share your brand. If you’re having some trouble planning out your next batch of social media posts, we’re here for you. Our guide to May pet holidays is just what you need to add a little more oomph to your springtime social media strategy.
Google’s New AI Overview Feature: How It Impacts Your Veterinary Business
Google has a new feature called AI Overviews that shows up at the top of some searches just after paid advertisements and before any piece of organic content. Google’s goal has always been to give you the information you are seeking quickly and accurately—while also encouraging you to keep using the platform. This new AI feature continues in this theme.
How Google’s New AI Feature Works
Wondering how this feature looks and works? To generate an example, I asked Google “How do you rank for Google AI?” The platform currently returns information in the format:
On the left is a list of bullet points with short lines of text that answer the question. The link icon at the end of each line is where you click to find the source for that particular line of text. In this example, Google starts the first bullet point of “Create clear, concise content …” and ends at an icon that when clicked pulls up a graphic on the right-hand side. Continuing with this example, this information in the screenshot:
Google AI referenced the top documents listed above to make the first bullet point of information. If you want to read further, clicking one of the above articles takes you directly to the source that was used.
How the AI Feature Affects Your Business
Great! So, Google has a new feature. What in the world does it have to do with your business? Depending on the content that someone is seeking, it could mean your website is tied to the search results listed by the AI algorithm. Currently, the results indicate that Google is using AI on more informational content versus “veterinary hospital near me” (ie: local) searches. For example, a veterinary search on “my dogs ears stink” returns four advertising results as seen in the screenshot:
Followed by Google AI Overview results see in the screenshot:
In addition to a short list of further results:
Which drops down into additional information like that found in the screenshot:
And this is before any organic content with a direct link to a website is listed. Whew. Since the goal is to have people search for information and choose your business to provide the answers, being found and seen is crucial. This means you need to create the right kind of content to answer questions potential customers will be searching for.
Content for Google’s AI Feature
Currently, as Google AI stated in the beginning example, it’s critical to use clear, concise content that is updated regularly. Remember to follow Google’s rules, such as E-E-A-T. This rule dictates that your content should show off your Experience, Expertise, Authoritativeness, and Trustworthiness. And always, if you want to be at the very top of any Google search (even above the AI Overview), Google is more than happy to take your money in the form of an ad.
Regular, Informative Content
When it comes to content, keeping Google happy is a delicate balancing act. You want content that will please search engines without being written for search engines. If that thought makes you want to pull out your hair, have no fear. We can help break it down. Essentially, this means:
- Your content should be written with a human audience in mind
- Your content should have original information with your own personal take, research, or analysis
- Your content should answer some kind of question pet owners will be searching for
- The tile and heading should be descriptive and summarize the main point of the content
- Your content should be written well and edited for grammar and overall flow to make it an authoritative piece of work
- It should be evident that your content was created by an expert in an area who is providing trustworthy information based on experience
Ask for Help if You Need It
We understand that dealing with new digital features like the AI Overview can feel overwhelming. If you don’t have the time or energy to devote to learning something new, a marketing company can help. We’re here to keep you up-to-date with changes that affect your digital marketing so you can focus on healing pets. To learn more about our services or to get started, call (877) 244-9322.
How Content Marketing Helps Build Trust and Authority for Veterinary Practices
When it comes to successful digital marketing strategies, content creation should always be at the center of whatever you do. Content is still king, and it is important to regularly create new forms of content to keep your website relevant enough to show up high on a search engine results page (SERP). Keep reading for some tips on how to use content marketing to build trust and authority for your veterinary practice.
December Holidays and Themes for Pet Owner Engagement
It’s hard to believe the holidays are upon us, but before we know it, we’ll be gearing up to celebrate the start of a new year. Before you get too entrenched in the hustle and bustle of the holiday season, take some time to plan out your December social media calendar. These holidays and themes are bound to garner serious pet owner engagement:
New Veterinary Practice Marketing Timeline
You’ve made the exciting decision to open your own veterinary practice. Congratulations! As you get closer and closer to your grand opening, it is time to start focusing on marketing your new business. Beyond Indigo Pets has created this marketing timeline to help you figure out when you need to do which tasks to successfully get the word out about your practice.
How Do Blogs Help Veterinary SEO?
When it comes to ranking well with veterinary SEO, you need to utilize a mix of tools to keep your website and its content relevant and enticing for users. Blogs are a fantastic tool that can help you improve your SEO, position you as a thought leader in your field, and help answer questions for both current and potential clients. Here are just a few of the ways blogs can help improve your veterinary SEO:
5 Veterinary Marketing Questions (and Answers) to Boost Your Strategies Right Meow
As professional veterinary marketers, practice owners often come to us with questions about what they can do to supplement our marketing efforts. Taking an active role in your marketing is always a good idea, but it can be difficult to figure out how to start. Here are some of the most frequently asked questions we’ve gotten about veterinary marketing this May to help you find your marketing footing:
AI-Generated Content: No Match for Real Writers with Veterinary Experience
Artificial intelligence (AI) is having a real moment. With uses that range from the medical field to self-driving cars, machine learning-enabled technology is making many facets of life easier. Some companies are even using it to create marketing content. While there are definitely important uses for the technology, when producing veterinary content, is AI really the way to go?