Posts in Category: Veterinary Websites

The holidays are a strange mix of emotions and expectations, aren’t they? People hope for the best, want to be surprised with the unexpected, focus on the positive, and try to bring out the best in themselves and others.

Marketing is much the same way; but in the past, people have tended to focus on the negative aspects of marketing, instead of the positive. Most folks generally perceive marketing as a black hole, assume the worst, and just wish the whole darn thing would go away. But gone are the days of the YellowPages ad, when all you had to do was write a check once a year and decide which size ad you were going to buy.

In 2017, Beyond Indigo aimed to deliver the unexpected, with greater returns and more tails through the door then anticipated. And, just like Santa, we have delivered a few surprises this holiday season – namely the gift of increased business, all wrapped up with a bow on top. Continue reading

Online marketing is on the move. With our phones in hand, we swipe and click our way across the web in search of what speaks to us. Love, food, travel, events… And yes, even pet care.

Consumers – that is your clients and could-be clients – spend over 71% of their online time on their mobile devices. This means that simply being online isn’t enough any more; you need to be mobile ready.

As an essential part of a veterinary business’s marketing strategy, keeping your digital footprint responsive to mobile it key. But, how do you differentiate between traditional digital marketing and being mobile ready? And how can you ensure that your marketing channels are performing at their best for an increasingly mobile client-base?

A picture may be worth a thousand words, but high-quality written content can have just as much of an impact. In the digital age, people are accessing your website via their phones and mobile devices while on the go. You have to make each word count if you’re going to maximize your ability to attract new clients and maintain existing ones.

When creating website content, it can feel like there’s a laundry list of factors to consider. Outside of the usual best practices for writing, writing for websites has its own set of standards, which take things like mobile users and SEO into consideration. Included in this is original content – but why?

Google’s goal is to provide users with the best answer to their question. If you were searching and came up with the same answer over, and over, and over again in your search, would you find that as valuable as if your search brought up several different answers to choose from?

For this reason, Google filters search results so that only the original source is listed. You may also hear this referred to as a penalization, but in reality, it just means that if your site contains content that is the same as or very similar to another source, also known as duplicate content.

Google filters duplicate content out of searches in favor of the original source. It’s certainly not a slap on the wrist; it’s just an attempt to show the most relevant answer to the query, improving user experience. While it’s not an outright penalization, having duplicate content still may impact your site ranking, which, of course, isn’t favorable. Continue reading

Having a website is a must for any veterinarian. As your primary online presence, it promotes your practice and represents your brand to a wide audience.

Visitors to a website are collectively referred to ‘traffic’. Traffic is monitored through tools like Google Analytics, which analyzes several factors, such as:

• What webpage within the website did the visitor land on?
• How long did they stay before leaving?
• Were they viewing from their smartphone or computer?
• Is the visitor from your area or out of state?

Continue reading

Everyone says content is king, and it’s true. With that in mind, when was the last time you reviewed and updated the existing content of your website?

Working on the Help Desk, I see a lot of content change requests come through on a daily basis. Most of the time these changes are visual – a client had some new construction done and now the building looks different, a new staff member has joined the team, a new in-house marketing event is being launched and the client would photos posted… the list goes on.

Content changes of the written variety come through a lot less often, though. This is concerning because these types of updates to your website are the most important changes of all.

Updating the content on your website serves several important purposes: Continue reading