Posts in Category: Veterinary Websites

Veterinary website design is constantly evolving alongside the internet and all its emerging technologies. What was cutting edge a few years ago can quickly become dated and stand out for all the wrong reasons. The following veterinary web design trends all work individually, but taken together, reinforce each other and create a holistic aesthetic for your veterinary website.

Focus On Content with Vet Website Design

With internet technologies becoming more complex and sophisticated, it can be easy to lose sight of what is most important: content. Forget all the bells and whistles and focus on the reason people are visiting your site. As a veterinary website, people are coming for information, therefore the site should be designed around delivering that information in the most intuitive way possible.

It’s no secret that the world has changed since the beginning of the COVID-19 pandemic. More than ever before, people are checking websites and digital platforms for important information about the businesses they choose to spend with before they decide to make a purchase or become a customer. 

Your veterinary website is a direct reflection of your practice. It should give visitors a clear idea of who you are, what you do, and how you operate. A great tip is to think of your website as a digital waiting room, where visitors can learn about your services, make appointment requests, and get information that will impact the health of their beloved pet. Does your website have all they need? 

Website writing is a very niche form of content creation. If done well, it can complement your veterinary website design while increasing quality traffic to your site. If done poorly, however, it could hinder your site’s performance. Here are some web writing best practices you need to remember when it comes to creating quality, effective content for your website:

One of the main metrics you will encounter when doing pay-per-click advertising on Google or Facebook is the click-through rate (CTR). Each industry has a different benchmark for a strong click-through rate, and it is important to understand this benchmark so you know whether or not your ads are performing well. If you do not understand the marketing results you receive, it is much harder to refine your messaging and targeting to ensure you are reaching your desired audience. 

The concept of DIY (Do It Yourself) shopping carts for a veterinary website pop up from time to time. The question is: Should a hospital do a shopping cart themselves or  outsource it to a third party platform being offered in the marketplace? Either way, shopping carts tend to be tricky because there is no straightforward or easy answer to using one solution or the other. The first place to start is to look at resources and expectations for the cart. 

Most business owners know that a website is the lynchpin of their business’s digital presence. And why wouldn’t it be? Over 40,000 search queries performed on Google every second. That, coupled with the fact that over 80% of shoppers are conducting online research before spending money, makes it is clear that consumers overwhelmingly utilize websites and search results to inform their purchasing decisions.

The holidays are a strange mix of emotions and expectations, aren’t they? People hope for the best, want to be surprised with the unexpected, focus on the positive, and try to bring out the best in themselves and others.

Marketing is much the same way; but in the past, people have tended to focus on the negative aspects of marketing, instead of the positive. Most folks generally perceive marketing as a black hole, assume the worst, and just wish the whole darn thing would go away. But gone are the days of the YellowPages ad, when all you had to do was write a check once a year and decide which size ad you were going to buy.

In 2017, Beyond Indigo aimed to deliver the unexpected, with greater returns and more tails through the door then anticipated. And, just like Santa, we have delivered a few surprises this holiday season – namely the gift of increased business, all wrapped up with a bow on top. Continue reading

Online marketing is on the move. With our phones in hand, we swipe and click our way across the web in search of what speaks to us. Love, food, travel, events… And yes, even pet care.

Consumers – that is your clients and could-be clients – spend over 71% of their online time on their mobile devices. This means that simply being online isn’t enough any more; you need to be mobile ready.

As an essential part of a veterinary business’s marketing strategy, keeping your digital footprint responsive to mobile it key. But, how do you differentiate between traditional digital marketing and being mobile ready? And how can you ensure that your marketing channels are performing at their best for an increasingly mobile client-base?

A picture may be worth a thousand words, but high-quality written content can have just as much of an impact. In the digital age, people are accessing your website via their phones and mobile devices while on the go. You have to make each word count if you’re going to maximize your ability to attract new clients and maintain existing ones.