Posts Tagged: Social Media for Veterinarians

February often gets a bad rap. It’s usually dark, it’s often cold, and it feels like a letdown after the excitement of the holiday season. With a little bit of pre-planning, however, you can ensure your social media is full of enough life and personality to add a little shine to even the coldest, shortest February days.

We’re so excited to em-bark with you on this next season of your veterinary marketing, and we want to help you start the new year off strong with some helpful content ideas. This list of January holidays and themes for pet owner engagement will make it easier than ever to create interesting and eye-catching content.

2025 will be here in the blink of an eye. Before 2024 is officially gone, it’s time to make some plans for your veterinary marketing to help you start 2025 with a bang. These marketing considerations will help you ensure you’re making the most impact with your efforts for the next year.

It’s hard to believe the holidays are upon us, but before we know it, we’ll be gearing up to celebrate the start of a new year. Before you get too entrenched in the hustle and bustle of the holiday season, take some time to plan out your December social media calendar. These holidays and themes are bound to garner serious pet owner engagement:

Back-to-school season is in full swing, and you might be starting to feel the rush. Between getting your human children ready to return to school and trying to focus on your business, you are probably starting to feel the strain. If you are worried about how to focus your marketing efforts on getting pets back into your clinic, you are not alone. Don’t worry, we’ve got you covered with awareness topic ideas to share with your pet owners to remind them to remember to care for their furry kids during this time of year, too.

Digital marketing has grown complex over the last 30 years. In the beginning, each platform worked in isolation in a silo effect. As human needs for the internet grew, technology changed to meet them. With easier access to the internet, various platforms (Facebook, Instagram, Google, Bing etc.) started to shift—and to pick up “cues” from each other. After years of growth (and coding ), everything on the internet connects to put the world at our fingertips. They work together like the four wheels of a car. Understanding how everything works is essential to driving an effective digital marketing strategy. 

Your social media platforms are an invaluable tool to reach and engage with both current and potential clients. If you are looking for new ways to boost your social media engagement, Beyond Indigo Pets has you covered. Keep reading to learn about some of the top posts to get people talking on your page:

In the ever-changing world of social media and veterinary marketing, it can be tough to get a handle on everything that you need to manage. Sure, we’ve all heard of Facebook – but what about all those Twitters and Snapchats? There are many more secondary social media platforms than just Facebook, and each has its own strengths and weaknesses. While these platforms might not have the granular control over ad targeting that Facebook does, they each serve a particular niche and can be great complement to Facebook, especially when reaching younger demographics.

Let’s look a bit more closely at three additional social media platforms and how to best use them to reach your intended audience with the content they crave.

Recently, Beyond Indigo Pets collaborated with MWI Animal Health to present a webinar on optimizing the timing, scheduling, and planning of veterinary social marketing posts. Presented by BI Marketing Analyst Shannon Pecora, this video offers a rare, behind the scenes look at how to post to social networking platforms like a pro.