Posts Tagged: veterinary seo

In January 2025, Google made updates to its algorithm that place penalties onto websites with scaled content abuse. If a website violates Google’s Scaled Content Abuse Spam Policy, they will fall further down in search rankings, which can significantly lower traffic and conversion numbers. Luckily, the team at Beyond Indigo Pets is here to help you understand this latest update, and how to avoid abusing scaled content on your veterinary website.

2025 will be here in the blink of an eye. Before 2024 is officially gone, it’s time to make some plans for your veterinary marketing to help you start 2025 with a bang. These marketing considerations will help you ensure you’re making the most impact with your efforts for the next year.

Your veterinary website is your digital business card. It’s a way for local pet owners to find your business, learn about your services, and have easy access to your contact information. If your website is not being found on a Google search, however, you could be missing out on a lot of potential new business. If you are wondering why your website isn’t showing up on Google, we’ve got 5 simple tips to help you find and fix the issue.

While the holiday season can be lovely, it can also be incredibly stressful for everyone. From veterinarians to practice managers, vet techs to pet owners, and even the pets themselves, we know how unstable this time of year can feel. Stress levels are high, which also makes it a great time to remind local pet owners that you can be a stable resource that provides not only important veterinary services but also some emotional support.

Online visibility is essential for any business in the digital age. If people can’t find your contact information or website with a quick search, they are not likely to use your services. Because of this, it is important to consistently utilize Search Engine Optimization (SEO) as a part of your marketing efforts. If you want to see your veterinary practice grow, you must master local SEO.

PPC, or pay-per-click ads are digital advertisements that charge the advertiser a certain fee any time a user clicks on the ad. Paid advertisements are given priority over organic SEO efforts, which can entice users to visit your website, and, hopefully, use your services. PPC ads are an important tool for veterinary marketing, especially in competitive areas. In order to properly set up pay per click campaigns, however, you have to understand the difference between clicks, impressions, and conversions, and what they all mean for your bottom line. 

When it comes to veterinary SEO, you might be doing a lot of good things for your website, but do you know how to track the results you’re getting? Google’s analytics tracking program changes with the times, and understanding how to interpret the data can help you get the best results.

Digital marketing has grown complex over the last 30 years. In the beginning, each platform worked in isolation in a silo effect. As human needs for the internet grew, technology changed to meet them. With easier access to the internet, various platforms (Facebook, Instagram, Google, Bing etc.) started to shift—and to pick up “cues” from each other. After years of growth (and coding ), everything on the internet connects to put the world at our fingertips. They work together like the four wheels of a car. Understanding how everything works is essential to driving an effective digital marketing strategy. 

As professional veterinary marketers, practice owners often come to us with questions about what they can do to supplement our marketing efforts. Taking an active role in your marketing is always a good idea, but it can be difficult to figure out how to start. Here are some of the most frequently asked questions we’ve gotten about veterinary marketing this May to help you find your marketing footing: