Posts Tagged: veterinary seo

Digital marketing has grown complex over the last 30 years. In the beginning, each platform worked in isolation in a silo effect. As human needs for the internet grew, technology changed to meet them. With easier access to the internet, various platforms (Facebook, Instagram, Google, Bing etc.) started to shift—and to pick up “cues” from each other. After years of growth (and coding ), everything on the internet connects to put the world at our fingertips. They work together like the four wheels of a car. Understanding how everything works is essential to driving an effective digital marketing strategy. 

As professional veterinary marketers, practice owners often come to us with questions about what they can do to supplement our marketing efforts. Taking an active role in your marketing is always a good idea, but it can be difficult to figure out how to start. Here are some of the most frequently asked questions we’ve gotten about veterinary marketing this May to help you find your marketing footing:

Somehow, 2022 went POOF and 2023 is quickly sneaking up on us. December is a month packed with multiple holidays and end-of-year business needs. Not to mention, the  VMX convention occurs right at the beginning of the year. Before this year officially ends, you must start considering your marketing for 2023. 

Maximizing performance in the digital space can be hard if you don’t know where to focus your attention –  especially when it comes to Search Engine Optimization.

Search Engine Optimization (SEO) is based on a complex set of algorithms put forth by Google that are designed to help direct users towards the search results that best match their query. To help make sense of all things SEO, Beyond Indigo has developed a few simple four-ingredient recipes for maximizing success.

Beyond Indigo is proud to announce that we have achieved Google Partner status!

A business can only become a Google Partner by passing several different certification exams, as well as maintaining a high level ad performance for their existing clients within Adwords, Google’s paid advertising platform. By achieving this status, Beyond Indigo has proven itself as a top provider of digital marketing services in the veterinary vertical.

What is a Google Partner?

Google Partners is a status awarded to digital marketing agencies that demonstrate knowledge and application of Google Adwords best practices.

Google AdWords is one the most valuable tools available when executing a successful digital marketing campaign. As many people already know, Google is the largest search engine on the Internet and they don’t have any major competitors. When people need to search for something on the Internet, they go to Google. Because of this, everyone advertising on the Internet should be integrating Google AdWords into their digital marketing campaigns.

Three Keys To a Successful Google AdWords Campaign

1. The Keywords:

Selecting the right keywords for your veterinary AdWords campaign will set the foundation for your success. These keywords will help you target people who search for exact or similar keywords that match your AdWords campaign. There is a variety of free and paid keyword platforms available on the Internet and even AdWords offers keyword assistance but the most valuable tool in keyword selection is you.

Your Beyond Indigo SEO Account Manager will compile a list of every possible keyword that relates to your veterinary clinic/hospital and current campaign. Once we have this list completed, we can implement it into AdWords campaign platform and adjust the list as your campaign progresses. Continue reading