Posts in Category: Company Culture

One of the biggest benefits of building and using social media profiles for your veterinary business is the ability to create content to engage directly with local pet owners. September is a month filled with a wide range of pet holidays that cater to a variety of audiences. Keep reading for some ideas for your September social calendar:

From 8.8 magnitude earthquakes to tornadoes, hurricanes to flash floods, the entire country has experienced some form of extreme weather in the last few years. We want to ensure that you have a plan for your practice to help you act fast when faced with a weather emergency. Here are some tips to help you plan for  weather emergency:

At Beyond Indigo Pets, we are always interested in hearing the latest from the veterinary world. In the podcast Unfiltered Vet Discussions, our CEO Kelly Baltzell discusses some of the most pressing industry issues with other bigwigs in the veterinary field. In this episode, Kelly, Dr. Peter Weinstein (President, PAW Consulting, Inc.), and Dr. Phil Richmond (Founder | CEO at Flourishing Phoenix Veterinary Consultants, LLC) discuss VCA shutting down numerous urgent care centers, and what this means for the future of these specialty centers.

If you could make a wish for 2025, would it have to do with finding more time? Running a functional veterinary practice requires enough time and effort without adding in the dedication it takes to market it properly. Luckily, finding a marketing partner can save you valuable time that you can use for your practice, your family, and yourself.

What is your story? You have one. Do you know what you are telling the world or are you just winging it? We are inundated with narratives all day long, thanks to our bombardment of messages via digital media and marketing. Everywhere we turn, we see or hear a narrative from a person we are talking to, the news, or social media. We read stories from people we know and from people we don’t—and many are carefully crafted to influence a decision to buy, consume, or agree with a statement. We are often completely unaware of other stories generated throughout the day, many of which are our own.

In our society, most people tend to shy away from words about death, dying, and even grief. Sometimes it can feel insensitive to broach these topics, but they are important to mention. When a pet owner faces an end-of-life scenario with their animal, they should be able to find the resources they need as they need them. Our CEO and Founder Kelly Baltzell shares her expertise on how to reach grieving pet owners as they struggle with end-of-life care and the loss of a pet.

The Burning Questions We Received at VMX

The morning seemed calm enough—people camped out in front of the exhibit hall doors with their morning bagel and coffee. It was a peaceful scene, and not unusual for the first day of the Veterinary Meeting & Expo (VMX). 

Then, insanity hit. 

Tips to Make VMX a Success (for New Visitors and Veterans)

Since 2004, Beyond Indigo Pets has been a staple exhibitor at the Veterinary Meeting & Expo (VMX) in Orlando. Although many of our team members are pros at navigating the ins and outs of the convention, each year we have a newbie or two who experiences the event for the first time. We know first-hand how overwhelming the Orange County Convention Center can be your first time out, so we wanted to give you some tips to help you make the most of your time at VMX 2023.

If you blink, 25 years will pass! That is how we feel at Beyond Indigo Pets! And what a quarter century it has been. When we started in 1997, things looked a little different on the web than they do now—and our product offering was just websites. Our founder and CEO Kelly Baltzell learned to code our very first website in HTML with a book propped up next to her computer. Many people still had servers in their basements, hooked into the phone line through the basement window. Yahoo was coding their websites by hand, and Google was in its infancy after launching in 1998.