Posts in Category: Company Culture
Retrospective Results: Beyond Indigo’s Top 10 Blogs of 2017
With 2017 officially on the books, many of us are setting intentions for the year to come. The ceremonial changing of the calendar offers us an opportunity to reflect on the results and revelations of the past year and to use that insight in planning for the year ahead.
In Beyond Indigo’s blogging department those reflections and results manifest as Top 10 lists – both for the company and for those clients who subscribe to our blogging service. Compiling these lists is an interesting task. Not only can I see the readership and growth rates for our blogs, but I can also see which topics resonated with our readers (and which ones didn’t) and use that information to shape the editorial calendar in the months to come. Talk about real results in action.
This year, Beyond Indigo’s company blog (the one you’re reading right now) saw a 98% growth rate in readership and accounted for approximately 30% of our website’s total traffic. So what posts drew you in and kept you coming back for more…?
A Feline Festivus
You don’t have to be a Seinfeld fan to celebrate feline Festivus. A made-up holiday celebrated on December 23, Festivus has three main components: the pole, the airing of grievances (only during/after a tasty, meaty meal), and feats of strength. What’s not to love for a curious, clever cat?
Whatever ways you choose to celebrate, your cat probably wants a front row seat and we’ve got the best ways you can make the most out of this grand event.
Delivering the Unexpected: The Gift of Results-Driven Veterinary Marketing
The holidays are a strange mix of emotions and expectations, aren’t they? People hope for the best, want to be surprised with the unexpected, focus on the positive, and try to bring out the best in themselves and others.
Marketing is much the same way; but in the past, people have tended to focus on the negative aspects of marketing, instead of the positive. Most folks generally perceive marketing as a black hole, assume the worst, and just wish the whole darn thing would go away. But gone are the days of the YellowPages ad, when all you had to do was write a check once a year and decide which size ad you were going to buy.
In 2017, Beyond Indigo aimed to deliver the unexpected, with greater returns and more tails through the door then anticipated. And, just like Santa, we have delivered a few surprises this holiday season – namely the gift of increased business, all wrapped up with a bow on top.
Meet Rachel Wiley, Beyond Indigo Key Account Manager
Recently, I was lucky to catch up with Rachel Wiley, Key Account Manager at Beyond Indigo. I often ping Rachel throughout the day, tapping into her expertise and her endless positivity, so I was beyond thrilled that I was able to chat with my co-worker about what makes her tick and her role here at BI.
What does Account Management mean at Beyond Indigo?
We strive for the gold standard in customer service, and tailor that to each client individually. There is no one-size-fits-all approach here. Being focused in the veterinary field allows us to really know our craft. At Beyond Indigo, a lot of our focus is on education, not only in keeping our fingers on the marketing pulse and staying informed, but also in ensuring that our clients understand what we’re doing and why we’re doing it.
Beyond Indigo Speaks at NAVC 2017
Are you planning to attend the NAVC conference this year?
Beyond Indigo has some exciting topics for you to add to your session list! Join Beyond Indigo’s Marketing and Technology Consultant, Nancy Dewitz, as we discuss the roles of technology in your practice.
If you’ve been looking to get the upperhand on the role technology plays in your practice, be it on the client side or in the exam rooms, these sessions can help you gain a better understanding of the value technology holds in your practice and better equip you to plan for the future.
Pro Tips for Surviving a Veterinary Conference
For many of us, early spring brings veterinary conferences to our schedules. Record attendance at NAVC 2016 proves that these events continue to provide valuable educational and networking opportunities, and there’s no doubt that the upcoming NAVC2017, WVC, and AAHA Nashville 2017 will do the same.
These events have definitely changed over the years. We have been attending conferences for well over 20 years, usually as a vendor or speaker, and can say with some degree of confidence that, at this point, we’ve probably seen it all.
We’ve watched as you all enter the exhibit hall the first day, wide-eyed and full of energy. We’ve seen how, as day 2 rolls around, the pace and energy begin to slow; and how, by day 3, you are barely dragging along… And heavens, by day 4! You have that glassy-eyed look about you that only comes from too much of a good thing.
Whether you are a first-timer to a veterinary conference or a seasoned pro, it never hurts to have a little insight when it comes to what lies ahead. With that in mind, I would like to offer a bit of my experience when it comes to surviving a veterinary conference.