The holidays are a strange mix of emotions and expectations, aren’t they? People hope for the best, want to be surprised with the unexpected, focus on the positive, and try to bring out the best in themselves and others.
Marketing is much the same way; but in the past, people have tended to focus on the negative aspects of marketing, instead of the positive. Most folks generally perceive marketing as a black hole, assume the worst, and just wish the whole darn thing would go away. But gone are the days of the YellowPages ad, when all you had to do was write a check once a year and decide which size ad you were going to buy.
In 2017, Beyond Indigo aimed to deliver the unexpected, with greater returns and more tails through the door then anticipated. And, just like Santa, we have delivered a few surprises this holiday season – namely the gift of increased business, all wrapped up with a bow on top.
Recently, I was lucky to catch up with Rachel Wiley, Key Account Manager at Beyond Indigo. I often ping Rachel throughout the day, tapping into her expertise and her endless positivity, so I was beyond thrilled that I was able to chat with my co-worker about what makes her tick and her role here at BI.
What does Account Management mean at Beyond Indigo?
We strive for the gold standard in customer service, and tailor that to each client individually. There is no one-size-fits-all approach here. Being focused in the veterinary field allows us to really know our craft. At Beyond Indigo, a lot of our focus is on education, not only in keeping our fingers on the marketing pulse and staying informed, but also in ensuring that our clients understand what we’re doing and why we’re doing it.
Are you planning to attend the NAVC conference this year?
Beyond Indigo has some exciting topics for you to add to your session list! Join Beyond Indigo’s Marketing and Technology Consultant, Nancy Dewitz, as we discuss the roles of technology in your practice.
If you’ve been looking to get the upperhand on the role technology plays in your practice, be it on the client side or in the exam rooms, these sessions can help you gain a better understanding of the value technology holds in your practice and better equip you to plan for the future.
For many of us, early spring brings veterinary conferences to our schedules. Record attendance at NAVC 2016 proves that these events continue to provide valuable educational and networking opportunities, and there’s no doubt that the upcoming NAVC2017, WVC, and AAHA Nashville 2017 will do the same.
These events have definitely changed over the years. We have been attending conferences for well over 20 years, usually as a vendor or speaker, and can say with some degree of confidence that, at this point, we’ve probably seen it all.
We’ve watched as you all enter the exhibit hall the first day, wide-eyed and full of energy. We’ve seen how, as day 2 rolls around, the pace and energy begin to slow; and how, by day 3, you are barely dragging along… And heavens, by day 4! You have that glassy-eyed look about you that only comes from too much of a good thing.
Whether you are a first-timer to a veterinary conference or a seasoned pro, it never hurts to have a little insight when it comes to what lies ahead. With that in mind, I would like to offer a bit of my experience when it comes to surviving a veterinary conference.
Ahhhh, 2016… You fickle beast. We cannot say that we are sorry to see you go – you took some of our best musicians and performers and gave us an election cycle none of us will soon forget – but you had your up-ticks, too. New friends, great adventures, and a whirlwind of growth and opportunity, both personally and professionally, seemed to be on point, as well.
At Beyond Indigo, we feel fortunate, that our company has expanded and weathered the storm of 2016 with great success. New clients, new employees, and new offerings have resulted in an abundance of growth for our company. Along the way, we have shared our story via our company blog.
But what has resonated with our readers? What trends have piqued the interest of tech savvy veterinarians looking to expand their digital marketing footprint? Not surprisingly, Google Analytics has the answers… And we do love a good show and tell.
Wanna know a secret about me? I don’t do well in the cold. Sure, being a resident of Texas, the amount of frigid air and sleet I face each year pales in consideration with friends and family in other states. Still, when the temperature drops below freezing, the only place I want to be is curled up under a blanket watching movies, kept warm by the marvels of modern science (aka central heating) and my four amazing dogs.
With the holidays upon us, what better way to spend a lazy day in front of the television than with a pet-themed movie marathon?
With this in mind, I’ve picked out a few of my favorite pet flicks – holiday classics that any pet lover can enjoy again and again with their animal companions. And, because the holidays are a time when I feel most connected to the fond memories of my childhood, each of these picks is a animated feature that I’ve carried with me through the years.
Creating a positive and thoughtful company culture is something Beyond Indigo endeavors toward in earnest. With 33 full-time employees from 11 states (plus 2 working abroad, at the moment), we put technology through its paces when it comes to keeping our staff connected and growing as a business.
However, not all of what makes Beyond Indigo shine happens in the digital realm. Beginning in September of 2016, BI implemented an employee volunteerism program. Each employee is able to log 16 paid volunteer hours per-year to work within their community, for a nonprofit (or two) of their choosing.
Within the first three months of BI launching this initiative, 70+ hours have been logged by our employees volunteering for a variety of causes. We are not only grateful that, as a company, we can provide this benefit to our staff; but that our staff has taken to the opportunity with gusto and has embraced the spirit of giving back to their local communities.
In June 2016 my wife, Giovanna – a social marketing account manager here at Beyond Indigo, and I embarked on an international workcation. Finding a place for our stuff was one thing, but finding the best place for our cat Flynn was another.
We ultimately decided on flying our cat from Texas to California to stay with Giovanna’s grandmother. In doing this, we found that flying with a cat can be a stressful experience for both the owner and pet.
Because we are both wired to blog, we have put together this list of our top five tips to consider when flying with your cat.
Tip 1: Get Your Cat Approved to Fly
In order for our cat to be able to fly on an airline we had to get express permission from a veterinarian, by way of a Pet Health Certificate. You must have two copies of this document – one to present at security and one to keep with the cage. The certification is only good for 10-14 days in most cases, so you must time it with your flight itinerary. You may also be required to bring a rabies tag with your pet, so it’s best to plan ahead for that, too.
Like many people, when it came time to write this blog post, I was strapped for ideas. What should I write about? What would our readers be interested in reading? Beyond Indigo’s Blogging Manager Kate Matthews gave me the following advice: ‘Will, write about what inspires you. Write about your passion.’
There are two things that I consider passions: I’m a film buff who talks and podcasts incessantly about his favorite movies, and I’m an avid dog lover. Since it’s been rainy and dreary here in Austin, Texas, I decided I’d cuddle up on the couch with my pooches and watch some of my favorite dog-themed movies on Netflix.