Posts in Category: Company Culture

In order to survive in the time of COVID-19, businesses, especially those in the veterinary field,  have had to think quickly and pivot to provide new ways of offering service. While many companies have managed to successfully navigate this new world, morale has not always been at the forefront of these transitions.

Employee morale, customer morale, and community morale are important elements of a business in normal times, and they are even more important now. If you are interested in boosting spirits in and around your company, here are some easy ways you can do it:

In the midst of a global pandemic, each day the world looks a little different than it did the day before and even farther away from the “normal” we remember of just a few months ago. In times of uncertainty and economic turmoil, many business owners make quick decisions about cutting spending, and, unfortunately, marketing services are often some of the first on the chopping block.

You know you need help with your marketing, but how do you go about finding the right agency for your practice? Many veterinarians feel at a loss when trying to decide how to get marketing help, and fall back on the great equalizer of price. But the lowest cost is not always the most effective option, and may even cost you more in the long run.  

With convention season upon us, you’ll probably see more than your share of advertising for all kinds of marketing services. How do you sort it all out?  

To start, keep these 6 tips in mind… Continue reading

New year, new resolutions! Much like we do with ourselves, it’s critical to stop and assess the health of your digital marketing. Analyzing data and results on a regular basis will help you keep the finger on the pulse of your company’s success; more so, it’ll allow you to quickly identify opportunities to adjust your strategy and continue on a path towards success.

Establish a Baseline of Health

As with our health, establishing a baseline is the first step in understanding the health of your marketing campaigns. What is “normal?” What is an average month like?

You don’t have to be a Seinfeld fan to celebrate feline Festivus. A made-up holiday celebrated on December 23, Festivus has three main components: the pole, the airing of grievances (only during/after a tasty, meaty meal), and feats of strength. What’s not to love for a curious, clever cat?

Whatever ways you choose to celebrate, your cat probably wants a front row seat and we’ve got the best ways you can make the most out of this grand event.

The holidays are a strange mix of emotions and expectations, aren’t they? People hope for the best, want to be surprised with the unexpected, focus on the positive, and try to bring out the best in themselves and others.

Marketing is much the same way; but in the past, people have tended to focus on the negative aspects of marketing, instead of the positive. Most folks generally perceive marketing as a black hole, assume the worst, and just wish the whole darn thing would go away. But gone are the days of the YellowPages ad, when all you had to do was write a check once a year and decide which size ad you were going to buy.

In 2017, Beyond Indigo aimed to deliver the unexpected, with greater returns and more tails through the door then anticipated. And, just like Santa, we have delivered a few surprises this holiday season – namely the gift of increased business, all wrapped up with a bow on top. Continue reading

Recently, I was lucky to catch up with Rachel Wiley, Key Account Manager at Beyond Indigo. I often ping Rachel throughout the day, tapping into her expertise and her endless positivity, so I was beyond thrilled that I was able to chat with my co-worker about what makes her tick and her role here at BI.

What does Account Management mean at Beyond Indigo?  

We strive for the gold standard in customer service, and tailor that to each client individually. There is no one-size-fits-all approach here. Being focused in the veterinary field allows us to really know our craft. At Beyond Indigo, a lot of our focus is on education, not only in keeping our fingers on the marketing pulse and staying informed, but also in ensuring that our clients understand what we’re doing and why we’re doing it.

For many of us, early spring brings veterinary conferences to our schedules. Record attendance at NAVC 2016 proves that these events continue to provide valuable educational and networking opportunities, and there’s no doubt that the upcoming NAVC2017,  WVC, and AAHA Nashville 2017 will do the same.

These events have definitely changed over the years. We have been attending conferences for well over 20 years, usually as a vendor or speaker, and can say with some degree of confidence that, at this point, we’ve probably seen it all.

We’ve watched as you all enter the exhibit hall the first day, wide-eyed and full of energy. We’ve seen how, as day 2 rolls around, the pace and energy begin to slow; and how, by day 3, you are barely dragging along… And heavens, by day 4! You have that glassy-eyed look about you that only comes from too much of a good thing.

Whether you are a first-timer to a veterinary conference or a seasoned pro, it never hurts to have a little insight when it comes to what lies ahead. With that in mind, I would like to offer a bit of my experience when it comes to surviving a veterinary conference. Continue reading