Posts in Category: SEO for Veterinarians

We know the demands of running a veterinary practice can make it seem like you don’t have time for anything—especially when it comes to your veterinary website. Setting a baseline takes much less time than you think, however. In fact, you can make a big difference in just five minutes with these simple veterinary website tests. The outcomes will give you a road map of what you need to do to make the most of your digital footprint. Please note, you do not have to know all the language on these reports as they have been helpfully coded in green, yellow, and red. If your indicators on the report are all in green, you are good! If you have yellow and red show up, it’s time to have a conversation with your veterinary website provider. 

Your veterinary website is often the first impression people get of your practice, your team, and your mission. If you do not have a website (or if your current website needs some serious updating), it is important to build one that truly represents you as a business. While template sites have some benefits, they do not compare to a fully custom website for your business. 

Template Websites

A template website is built from an already-existing template that uses the same basic structure with just a few small design and content changes. Using a template website is a lot like renting a space. Although you can make small cosmetic changes to make the space *feel* more like your own, it is never truly yours. If you want to make serious foundational changes (like adding a window or tearing down a wall), however, you can’t. You only have a limited amount of ways to make the website represent your business.

Additionally, it can be harder to do well with veterinary SEO on a template site because Google sees the templated structure faster than it sees any changes you’ve made. Even when you update photos, alt tags, or even bits of content, Google can tell the rest of the site is templated. When you have a templated site, it is important to remember:

• Your site looks like everyone else’s: When compared side-by-side with another template, it will be easy to tell that the two sites are using the same foundation.
• You don’t own the full site: If you stop working with your current website provider, you will have to recreate parts of your website that you cannot take with you when you go.
• Duplicate content leads to poor SEO rankings: Some templated sites don’t have a big variation with content, which can negatively affect your SEO search rankings.
• You might have problems keeping the site updated: Since you have a limited number of changes you can make to a templated site, there are not always a lot of meaningful changes you can make to help with your rankings. 
• It will be difficult to add onto the site in the future: It can be very difficult to add new pages beyond the scope of the template.

Custom Websites

On the flip side, custom websites are 100% yours. You have a say in every part of the creation process, and you are left with a final product that is a true reflection of your business. You choose everything from colors to photos and additional design elements. If you need to make any updates in the future, you can with ease. Your website will look like your practice and no one else’s. 

Custom websites are more likely to catch Google’s attention when it comes to SEO. This means by building a custom site, you will automatically perform better in search results before you even work on your veterinary marketing. No templates to mess with your rankings here.

When you use a custom site, you know you:

• Completely own the site: You own the design and the content
• You decide what it looks like: You have the power to cater the site to your business and its needs.
• Have fully-optimized SEO controls: This includes content, meta information, technical code parameters, and more.
• Can create custom content: Custom content helps you rank highly on Google.
• Better search engine rankings: Your site will perform better in search results.
• Have an up-to-date site: Template sites are often bogged down with outdated plugins, security concerns, or update risks.
• Are using a responsive website: Websites built with responsive website design coding are smart—these intelligent websites know whether they are being viewed on a mobile device or a large screen TV, and they adjust accordingly.

You deserve the best for your veterinary website, and Beyond Indigo Pets can give you just that. Our custom sites are beautifully designed and SEO-optimized at launch to ensure you start out with a bang. To learn more about our sites and our other veterinarian marketing services, please call (877) 244-9322 or fill out our form.

PPC, or pay-per-click ads are digital advertisements that charge the advertiser a certain fee any time a user clicks on the ad. Paid advertisements are given priority over organic SEO efforts, which can entice users to visit your website, and, hopefully, use your services. PPC ads are an important tool for veterinary marketing, especially in competitive areas. In order to properly set up pay per click campaigns, however, you have to understand the difference between clicks, impressions, and conversions, and what they all mean for your bottom line. 

When it comes to ranking well with veterinary SEO, you need to utilize a mix of tools to keep your website and its content relevant and enticing for users. Blogs are a fantastic tool that can help you improve your SEO, position you as a thought leader in your field, and help answer questions for both current and potential clients. Here are just a few of the ways blogs can help improve your veterinary SEO:

When it comes to veterinary SEO, you might be doing a lot of good things for your website, but do you know how to track the results you’re getting? Google’s analytics tracking program changes with the times, and understanding how to interpret the data can help you get the best results.

Digital marketing has grown complex over the last 30 years. In the beginning, each platform worked in isolation in a silo effect. As human needs for the internet grew, technology changed to meet them. With easier access to the internet, various platforms (Facebook, Instagram, Google, Bing etc.) started to shift—and to pick up “cues” from each other. After years of growth (and coding ), everything on the internet connects to put the world at our fingertips. They work together like the four wheels of a car. Understanding how everything works is essential to driving an effective digital marketing strategy. 

Veterinary digital marketing has many different levels, all of which can affect your site ranking and your searchability. You may have heard the term Google Tag Manager, but do you know what it is and what it can do for your business? Keep reading to learn more about this important Google feature and what it does:

When it comes to veterinary digital marketing, paid advertisements are essential to improving your website ranking, expanding your client base, and making sure people can find you when they need you. We’re here to provide you with an advertising breakdown to help you understand what makes a truly effective ad.

At Beyond Indigo Pets, we want you to feel confident with your marketing efforts, which is why we’re back again with more questions we see frequently from veterinarians and practice managers. Keep reading to check out the answers to some of the top veterinary marketing questions from August 2023: