Posts in Category: Social Media Marketing
Assessing the Health of Your Marketing Campaign
New year, new resolutions! Much like we do with ourselves, it’s critical to stop and assess the health of your digital marketing. Analyzing data and results on a regular basis will help you keep the finger on the pulse of your company’s success; more so, it’ll allow you to quickly identify opportunities to adjust your strategy and continue on a path towards success.
Establish a Baseline of Health
As with our health, establishing a baseline is the first step in understanding the health of your marketing campaigns. What is “normal?” What is an average month like?
Delivering the Unexpected: The Gift of Results-Driven Veterinary Marketing
The holidays are a strange mix of emotions and expectations, aren’t they? People hope for the best, want to be surprised with the unexpected, focus on the positive, and try to bring out the best in themselves and others.
Marketing is much the same way; but in the past, people have tended to focus on the negative aspects of marketing, instead of the positive. Most folks generally perceive marketing as a black hole, assume the worst, and just wish the whole darn thing would go away. But gone are the days of the YellowPages ad, when all you had to do was write a check once a year and decide which size ad you were going to buy.
In 2017, Beyond Indigo aimed to deliver the unexpected, with greater returns and more tails through the door then anticipated. And, just like Santa, we have delivered a few surprises this holiday season – namely the gift of increased business, all wrapped up with a bow on top.
Beyond Indigo Webinar Series: Is Your Marketing Mobile Ready
Online marketing is on the move. With our phones in hand, we swipe and click our way across the web in search of what speaks to us. Love, food, travel, events… And yes, even pet care.
Consumers – that is your clients and could-be clients – spend over 71% of their online time on their mobile devices. This means that simply being online isn’t enough any more; you need to be mobile ready.
As an essential part of a veterinary business’s marketing strategy, keeping your digital footprint responsive to mobile it key. But, how do you differentiate between traditional digital marketing and being mobile ready? And how can you ensure that your marketing channels are performing at their best for an increasingly mobile client-base?
Beyond Indigo Webinar Series: Facebook Ads for Your Veterinary Business
Your veterinary practice’s Facebook page is up and running and you’re making regular posts that are fun and engaging, but your posts and your page aren’t being flooded with “Likes.” …So what gives?
While it’s true that compelling Facebook content is an important first-step in establishing an effective social media presence, it’s not the only piece of the social marketing pie. In recent years, Facebook (and other social platforms) has placed an increased importance on paid advertising as a means to reach your followers.
Because of this shift, only 6% of your followers will see any of your organic (unpaid) Facebook posts. Since Facebook’s game is now “pay-to-play,” you’ll need to change your playbook to succeed in the shifting digital landscape.
Pro Tips for Veterinary Social Marketing: Timing, Scheduling & Planning
Recently, Beyond Indigo Pets collaborated with MWI Animal Health to present a webinar on optimizing the timing, scheduling, and planning of veterinary social marketing posts. Presented by BI Marketing Analyst Shannon Pecora, this video offers a rare, behind the scenes look at how to post to social networking platforms like a pro.
Social Media for Veterinarians v. Social Marketing: What’s the Difference?
The term ‘Social Media’ is often confused with ‘Social Marketing’ – and while it may not seem like it, they are two different animals. For your veterinary marketing endeavors to be a success, it’s important that you understand the difference, and make both work for your practice.
Social Media v. Social Marketing
Social Media is a means for your practice to stay connected with your online community of existing clients and interested pet owners. It is a place to converse and interact with this community by providing your fans with information (value) and keeping them engaged and bonded to your practice; usually in a fun and lighthearted way.
Summertime Marketing Ideas for Your Veterinary Practice
The sun is out, the kids are (almost) on vacation, and people are enjoying the warmer temperatures. Not only are people ready to enjoy summer, but their pets are too. Bring the fun into your business with these summertime marketing ideas for your veterinary practice:
Summertime Marketing Pet-Related Content
Summertime offers a great opportunity for veterinary practices to engage in themed content. Engaging content should be an integral part of your marketing strategies so be sure to treat your content like royalty.
Here are some content examples you can implement:
Summer Pet Infographics: Create an infographic to highlight important information for pet owners that is summer specific and share it to Pinterest. Some ideas include: Top 5 Summer Safety Tips, Dogs In Hot Cars: How You Can Help, How To Keep Your Pet Hydrated, and Summer Pet Travel Tips.
Pet Contest Ideas: 5 Cool Ways to Heat Up Your Vet Practice This Summer
With summer just a heartbeat away, you may be looking for ways to rev up your veterinary practice’s revenue and amp up your social (media) status. The traditional summer slump experienced within the industry offers you the opportunity to explore the social media scene and build your online brand.
The summer months offer great opportunities to interact with clients in a fun and meaningful way, ultimately positioning your business to be front-of-mind when spending picks up as the weather cools off. While there are a lot of great approaches to summertime social marketing out there, the tried and true social media contest has long proven to be a winner – both in terms of engagement and client retention.
Wondering where to start? We’ve got you covered with these 5 pet contest ideas.
Don’t Panic! The Pros and Cons of Viral Content in Veterinary Marketing
The phrase “going viral” has become a huge part of daily vernacular. With that, it is easy to see how creating viral content is a main goal for many social marketers. What happens when your fifteen minutes of viral fame come to a screeching halt, though? Can your social media ever recover from, gulp, regular results after the high of content that has gone viral?
The short answer is: Of course you can. You just have to be aware of what it really means for something to “go viral” and what to do after that happens.