Posts in Category: Veterinary Websites

In January 2025, Google made updates to its algorithm that place penalties onto websites with scaled content abuse. If a website violates Google’s Scaled Content Abuse Spam Policy, they will fall further down in search rankings, which can significantly lower traffic and conversion numbers. Luckily, the team at Beyond Indigo Pets is here to help you understand this latest update, and how to avoid abusing scaled content on your veterinary website.

When it comes to successful digital marketing strategies, content creation should always be at the center of whatever you do. Content is still king, and it is important to regularly create new forms of content to keep your website relevant enough to show up high on a search engine results page (SERP). Keep reading for some tips on how to use content marketing to build trust and authority for your veterinary practice. 

Practicing veterinary medicine is your passion. Seeing patients, making diagnoses, and helping animals feel their best is what you love to do. So why do you need to put focus on (seemingly) unrelated things like building a new veterinary website? Because it will allow you to do what you love best. A veterinary website redesign can help you reach a whole new audience of pet owners, improve your search engine rankings, and, eventually, generate more revenue for your practice. 

These days it feels more common to see a corporate veterinary chain than a stand-alone practice. While there is definitely a lot of competition from these corporate entities, independent veterinary practices are still thriving. It might take a little more effort to compete with a corporate chain, but it definitely can be done. Use these local SEO strategies to make your practice stand out from all the competition:

Your veterinary website is your digital business card. It’s a way for local pet owners to find your business, learn about your services, and have easy access to your contact information. If your website is not being found on a Google search, however, you could be missing out on a lot of potential new business. If you are wondering why your website isn’t showing up on Google, we’ve got 5 simple tips to help you find and fix the issue.

Do you ever get that nagging feeling in the back of your head that you have forgotten something important when it comes to your digital marketing? Unfortunately, an extremely crucial aspect of our business tends to never hit the radar screen: business domain name ownership. This is the key to your digital lobby, and the way people get to your company’s website. If you are not the owner of the domain, your website could disappear at any moment, and it will be difficult to get it back without some serious downtime for your site.

We know the demands of running a veterinary practice can make it seem like you don’t have time for anything—especially when it comes to your veterinary website. Setting a baseline takes much less time than you think, however. In fact, you can make a big difference in just five minutes with these simple veterinary website tests. The outcomes will give you a road map of what you need to do to make the most of your digital footprint. Please note, you do not have to know all the language on these reports as they have been helpfully coded in green, yellow, and red. If your indicators on the report are all in green, you are good! If you have yellow and red show up, it’s time to have a conversation with your veterinary website provider. 

We are roaring into 2024, and it has been anything but dull. In order to keep your client books full, you must continue to devote money to your marketing efforts. How much should your practice spend on it’s marketing budgets to keep front and center of current and future clients? 

Your veterinary website is often the first impression people get of your practice, your team, and your mission. If you do not have a website (or if your current website needs some serious updating), it is important to build one that truly represents you as a business. While template sites have some benefits, they do not compare to a fully custom website for your business. 

Template Websites

A template website is built from an already-existing template that uses the same basic structure with just a few small design and content changes. Using a template website is a lot like renting a space. Although you can make small cosmetic changes to make the space *feel* more like your own, it is never truly yours. If you want to make serious foundational changes (like adding a window or tearing down a wall), however, you can’t. You only have a limited amount of ways to make the website represent your business.

Additionally, it can be harder to do well with veterinary SEO on a template site because Google sees the templated structure faster than it sees any changes you’ve made. Even when you update photos, alt tags, or even bits of content, Google can tell the rest of the site is templated. When you have a templated site, it is important to remember:

• Your site looks like everyone else’s: When compared side-by-side with another template, it will be easy to tell that the two sites are using the same foundation.
• You don’t own the full site: If you stop working with your current website provider, you will have to recreate parts of your website that you cannot take with you when you go.
• Duplicate content leads to poor SEO rankings: Some templated sites don’t have a big variation with content, which can negatively affect your SEO search rankings.
• You might have problems keeping the site updated: Since you have a limited number of changes you can make to a templated site, there are not always a lot of meaningful changes you can make to help with your rankings. 
• It will be difficult to add onto the site in the future: It can be very difficult to add new pages beyond the scope of the template.

Custom Websites

On the flip side, custom websites are 100% yours. You have a say in every part of the creation process, and you are left with a final product that is a true reflection of your business. You choose everything from colors to photos and additional design elements. If you need to make any updates in the future, you can with ease. Your website will look like your practice and no one else’s. 

Custom websites are more likely to catch Google’s attention when it comes to SEO. This means by building a custom site, you will automatically perform better in search results before you even work on your veterinary marketing. No templates to mess with your rankings here.

When you use a custom site, you know you:

• Completely own the site: You own the design and the content
• You decide what it looks like: You have the power to cater the site to your business and its needs.
• Have fully-optimized SEO controls: This includes content, meta information, technical code parameters, and more.
• Can create custom content: Custom content helps you rank highly on Google.
• Better search engine rankings: Your site will perform better in search results.
• Have an up-to-date site: Template sites are often bogged down with outdated plugins, security concerns, or update risks.
• Are using a responsive website: Websites built with responsive website design coding are smart—these intelligent websites know whether they are being viewed on a mobile device or a large screen TV, and they adjust accordingly.

You deserve the best for your veterinary website, and Beyond Indigo Pets can give you just that. Our custom sites are beautifully designed and SEO-optimized at launch to ensure you start out with a bang. To learn more about our sites and our other veterinarian marketing services, please call (877) 244-9322 or fill out our form.