Posts Tagged: Digital Marketing

February often gets a bad rap. It’s usually dark, it’s often cold, and it feels like a letdown after the excitement of the holiday season. With a little bit of pre-planning, however, you can ensure your social media is full of enough life and personality to add a little shine to even the coldest, shortest February days.

If you could make a wish for 2025, would it have to do with finding more time? Running a functional veterinary practice requires enough time and effort without adding in the dedication it takes to market it properly. Luckily, finding a marketing partner can save you valuable time that you can use for your practice, your family, and yourself.

We’re so excited to em-bark with you on this next season of your veterinary marketing, and we want to help you start the new year off strong with some helpful content ideas. This list of January holidays and themes for pet owner engagement will make it easier than ever to create interesting and eye-catching content.

2025 will be here in the blink of an eye. Before 2024 is officially gone, it’s time to make some plans for your veterinary marketing to help you start 2025 with a bang. These marketing considerations will help you ensure you’re making the most impact with your efforts for the next year.

Your veterinary website is your digital business card. It’s a way for local pet owners to find your business, learn about your services, and have easy access to your contact information. If your website is not being found on a Google search, however, you could be missing out on a lot of potential new business. If you are wondering why your website isn’t showing up on Google, we’ve got 5 simple tips to help you find and fix the issue.

It’s hard to believe the holidays are upon us, but before we know it, we’ll be gearing up to celebrate the start of a new year. Before you get too entrenched in the hustle and bustle of the holiday season, take some time to plan out your December social media calendar. These holidays and themes are bound to garner serious pet owner engagement:

While the holiday season can be lovely, it can also be incredibly stressful for everyone. From veterinarians to practice managers, vet techs to pet owners, and even the pets themselves, we know how unstable this time of year can feel. Stress levels are high, which also makes it a great time to remind local pet owners that you can be a stable resource that provides not only important veterinary services but also some emotional support.

Digital marketing has grown complex over the last 30 years. In the beginning, each platform worked in isolation in a silo effect. As human needs for the internet grew, technology changed to meet them. With easier access to the internet, various platforms (Facebook, Instagram, Google, Bing etc.) started to shift—and to pick up “cues” from each other. After years of growth (and coding ), everything on the internet connects to put the world at our fingertips. They work together like the four wheels of a car. Understanding how everything works is essential to driving an effective digital marketing strategy. 

Somehow, 2022 went POOF and 2023 is quickly sneaking up on us. December is a month packed with multiple holidays and end-of-year business needs. Not to mention, the  VMX convention occurs right at the beginning of the year. Before this year officially ends, you must start considering your marketing for 2023.