How Google Is Cracking Down on Scaled Content Abuse

A dog dressed as a police officer.

In January 2025, Google made updates to its algorithm that place penalties onto websites with scaled content abuse. If a website violates Google’s Scaled Content Abuse Spam Policy, they will fall further down in search rankings, which can significantly lower traffic and conversion numbers. Luckily, the team at Beyond Indigo Pets is here to help you understand this latest update, and how to avoid abusing scaled content on your veterinary website.

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How a Marketing Partner Saves You Time

A dog shaking hands with a person.

If you could make a wish for 2025, would it have to do with finding more time? Running a functional veterinary practice requires enough time and effort without adding in the dedication it takes to market it properly. Luckily, finding a marketing partner can save you valuable time that you can use for your practice, your family, and yourself.

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Top 5 Marketing Considerations for 2025

A dog napping in front of a laptop.

2025 will be here in the blink of an eye. Before 2024 is officially gone, it’s time to make some plans for your veterinary marketing to help you start 2025 with a bang. These marketing considerations will help you ensure you’re making the most impact with your efforts for the next year.

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Veterinary Clinics: Stable Forces in an Unstable Time

Veterinary clinic.

While the holiday season can be lovely, it can also be incredibly stressful for everyone. From veterinarians to practice managers, vet techs to pet owners, and even the pets themselves, we know how unstable this time of year can feel. Stress levels are high, which also makes it a great time to remind local pet owners that you can be a stable resource that provides not only important veterinary services but also some emotional support.

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4 Wheels of the Marketing Car

Wheels of an orange car.

Digital marketing has grown complex over the last 30 years. In the beginning, each platform worked in isolation in a silo effect. As human needs for the internet grew, technology changed to meet them. With easier access to the internet, various platforms (Facebook, Instagram, Google, Bing etc.) started to shift—and to pick up “cues” from each other. After years of growth (and coding ), everything on the internet connects to put the world at our fingertips. They work together like the four wheels of a car. Understanding how everything works is essential to driving an effective digital marketing strategy. 

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Numbers Matter—What Do Yours Say?

A woman working on a calculator.

Marketing isn’t just about fun slogans and fluffy content–its job is to bring clients through your doors and money to your bottom line. Ads, blogs, social media, websites, and more should be precisely implemented to increase dollars in the sagging areas of your profit and loss ledger. And it is extremely important to keep track of these numbers when making marketing decisions for the future. 

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Beyond Indigo’s Marketing Results in the Time of COVID-19

A colorful bird preening itself

In the midst of a global pandemic, each day the world looks a little different than it did the day before and even farther away from the “normal” we remember of just a few months ago. In times of uncertainty and economic turmoil, many business owners make quick decisions about cutting spending, and, unfortunately, marketing services are often some of the first on the chopping block.

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Click-Throughs and Conversions: Measuring Results in Google AdWords

Cat looking with wide eyes

Digital marketing has become increasingly pertinent to the veterinary industry. If your practice is to be successful and relevant in the digital marketplace, you must seek out a veterinary marketing agency that can deliver more than Doggo memes and cat videos.

Finding a marketing partner who understands that there is more to digital marketing than a Facebook page and a simple website is key. More important still? Finding an agency that has a proven track record of bringing tails in the door, and the results to prove it.

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Assessing the Health of Your Marketing Campaign

A guinea pig nibbling on a shoot

New year, new resolutions! Much like we do with ourselves, it’s critical to stop and assess the health of your digital marketing. Analyzing data and results on a regular basis will help you keep the finger on the pulse of your company’s success; more so, it’ll allow you to quickly identify opportunities to adjust your strategy and continue on a path towards success.

Establish a Baseline of Health

As with our health, establishing a baseline is the first step in understanding the health of your marketing campaigns. What is “normal?” What is an average month like?

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