Posts Tagged: Veterinary Digital Marketing

When it comes to veterinary digital marketing and SEO, few tactics have as strong a result as a carefully-crafted content strategy. Content is still king for your marketing efforts, and putting effort toward regular blogging and newsletters can actually convert pet owners into clients.

When it comes to digital marketing, the word algorithm goes hand-in-hand with search engine optimization (SEO). While the idea of appeasing this mysterious digital overlord is not a new concept, it is an ever-changing feature that requires constant tweaking to your strategy to ensure your veterinary website remains at the top of a search engine results page (SERP). New changes in AI results, search behavior, and social search are morphing the way the algorithm prioritizes search results in real time. Keeping up to date with these changes helps you ensure that pet owners in your area can always find your veterinary hospital. 

If you’ve ever heard anyone talk about marketing, you’ve probably heard the term “results” thrown around like a hot potato. While often used as a buzzword to drive interest, the true meaning of results is the foundation of any good marketing strategy. How can you tell what results actually impact your return on investment? This guide will help you suss out what marketing results really mean for you.

You’ve made the exciting decision to open your own veterinary practice. Congratulations! As you get closer and closer to your grand opening, it is time to start focusing on marketing your new business. Beyond Indigo Pets has created this marketing timeline to help you figure out when you need to do which tasks to successfully get the word out about your practice.

Google Business Profile is making changes to some tools you might use regularly: chat features and call histories are being discontinued. Starting July 31, 2024, pet owners will no longer be able to contact your practice via the chat feature, and you’ll no longer be able to access call histories. Customers will not be able to start new chats as early as July 15, but they can still access past chats until the end of the month. What does this mean for your practice’s Google Business Profile, and how can pet owners continue to connect with your business? Keep reading to find out:

Tips to Make VMX a Success (for New Visitors and Veterans)

Since 2004, Beyond Indigo Pets has been a staple exhibitor at the Veterinary Meeting & Expo (VMX) in Orlando. Although many of our team members are pros at navigating the ins and outs of the convention, each year we have a newbie or two who experiences the event for the first time. We know first-hand how overwhelming the Orange County Convention Center can be your first time out, so we wanted to give you some tips to help you make the most of your time at VMX 2023.