Posts Tagged: Social Marketing for Veterinarians

February often gets a bad rap. It’s usually dark, it’s often cold, and it feels like a letdown after the excitement of the holiday season. With a little bit of pre-planning, however, you can ensure your social media is full of enough life and personality to add a little shine to even the coldest, shortest February days.

If you could make a wish for 2025, would it have to do with finding more time? Running a functional veterinary practice requires enough time and effort without adding in the dedication it takes to market it properly. Luckily, finding a marketing partner can save you valuable time that you can use for your practice, your family, and yourself.

We’re so excited to em-bark with you on this next season of your veterinary marketing, and we want to help you start the new year off strong with some helpful content ideas. This list of January holidays and themes for pet owner engagement will make it easier than ever to create interesting and eye-catching content.

2025 will be here in the blink of an eye. Before 2024 is officially gone, it’s time to make some plans for your veterinary marketing to help you start 2025 with a bang. These marketing considerations will help you ensure you’re making the most impact with your efforts for the next year.

It’s hard to believe the holidays are upon us, but before we know it, we’ll be gearing up to celebrate the start of a new year. Before you get too entrenched in the hustle and bustle of the holiday season, take some time to plan out your December social media calendar. These holidays and themes are bound to garner serious pet owner engagement:

Digital marketing has grown complex over the last 30 years. In the beginning, each platform worked in isolation in a silo effect. As human needs for the internet grew, technology changed to meet them. With easier access to the internet, various platforms (Facebook, Instagram, Google, Bing etc.) started to shift—and to pick up “cues” from each other. After years of growth (and coding ), everything on the internet connects to put the world at our fingertips. They work together like the four wheels of a car. Understanding how everything works is essential to driving an effective digital marketing strategy. 

NextDoor is a local social network platform that is limited to “neighborhoods” based on your home or business address. It is designed for local people to post questions, ask for recommendations, and give/get general updates for their area. In fact, many of the posts start with ISO or “in search of.” 

It doesn’t take a Magic 8 Ball to know that Signs Point to Yes! when it comes to the success of Halloween marketing for veterinary practices. Pets own the internet nearly every day of the year, but put a costume on a pug or catch your kitty sleeping in a carved pumpkin and forget about it – it’s Halloween for the win!

Stepping up your veterinary practice’s Halloween marketing game is more important now than in years past. Covid has kept many of us at home – and online – for much of this mind-bending year. Couple that with the collective uncertainty on how to celebrate Halloween with social distancing in mind, and *poof* bringing your pet community together online can be a spook-tacular success.

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In the ever-changing world of social media and veterinary marketing, it can be tough to get a handle on everything that you need to manage. Sure, we’ve all heard of Facebook – but what about all those Twitters and Snapchats? There are many more secondary social media platforms than just Facebook, and each has its own strengths and weaknesses. While these platforms might not have the granular control over ad targeting that Facebook does, they each serve a particular niche and can be great complement to Facebook, especially when reaching younger demographics.

Let’s look a bit more closely at three additional social media platforms and how to best use them to reach your intended audience with the content they crave.