Posts Tagged: Veterinary Marketing
5 Veterinary Marketing Ideas to Try Today
Veterinary marketing helps you show the world what you do best—provide top tier veterinary care for pets in your area. Marketing is the ideal way to share information with people who are searching for it (and for the services you provide). Test out these veterinarian marketing ideas to be sure that users can find you when they need you:
Create a Custom Website
Your veterinary website serves as your business card, your digital waiting room, and your first impression for potential customers who might find you in a web search. Using a custom website (not a template) is one of the best ways to showcase your business and what makes it special. This means having a unique design that highlights your branding, but also creating custom content that expresses your voice as a practice. Don’t know where to get started on a new custom website? Don’t worry, we can help!
Expand Your Reach with Pay-Per-Click Ads
Veterinary SEO helps you optimize your website to entice new organic visitors to find you based on keywords, website speed, mobile responsiveness, and other technical factors. If you want to spread your reach even farther, though, you should put some focus on pay-per-click advertising. Putting advertising dollars behind your veterinary marketing efforts means that you can target specific audiences who are the most likely to become clients. You can also make sure your name and your brand reach even farther than they ever have before.
Showcase Your Client’s Pets on Social Media
Working in a veterinary clinic gives you easy access to a hugely effective marketing tool: cute animal pictures. Sharing your client’s pet pictures on your social media platforms is a quick and simple way to get a lot of engagement from your followers. The more engagement you get, the more your content will be seen. You can also have photo contests to encourage people to share photos (and engage with your page). You might want to add a photo sharing consent line to your intake paperwork to ensure that you have permission to use these photos when you want to.
Use a Blog to Educate Clients
Blogs are great tools for consistently adding new content to your website, and you can also use them to educate your clients and show your expertise in your field. Try to write at least one blog a month to help your SEO efforts. Think about questions you hear a lot in your practice, and write a blog post that answers the question. This allows you to educate current and new pet owners while making yourself their top source for pet health information. It’ll make you more likely to rank highly in web searches, too.
Introduce Your Team
New and potential clients love to truly get to know who you are as a practice, and there’s no better way to do that than to feature the smiling faces of your hard-working team. Personal touches like this help you make the transition from being seen as a business to a partner in pet care. Here are a few ways you can showcase your team and add a personal feel to your veterinary marketing:
- Social media posts
- Staff bios on your website
- Add a Meet the Doctor highlight to your home page (or make it a blog series)
Beyond Indigo Pets is a veterinary marketing agency with decades of experience in veterinary marketing, and we want to help you show the world what you do. Our veterinary marketing company also offers custom websites and blogging services to get you more clients. Call (877) 244-9322 or fill out our form to transform your marketing efforts.
What’s the Difference Between Google Analytics and GA4?
When it comes to veterinary SEO, you might be doing a lot of good things for your website, but do you know how to track the results you’re getting? Google’s analytics tracking program changes with the times, and understanding how to interpret the data can help you get the best results.
4 Wheels of the Marketing Car
Digital marketing has grown complex over the last 30 years. In the beginning, each platform worked in isolation in a silo effect. As human needs for the internet grew, technology changed to meet them. With easier access to the internet, various platforms (Facebook, Instagram, Google, Bing etc.) started to shift—and to pick up “cues” from each other. After years of growth (and coding ), everything on the internet connects to put the world at our fingertips. They work together like the four wheels of a car. Understanding how everything works is essential to driving an effective digital marketing strategy.
Search Engine Lingo: Organic Versus Paid Search for Veterinary Marketing
Ranking on search engines is one of the most important elements of veterinary marketing. If you want people to know that your business exists, you must find a way to get your website visible on search engine results pages (SERPS). Both organic and paid search are cornerstones of ranking on SERPS. What is the difference between them and how can you use them to improve your website’s searchability? Keep reading to find out!
When & How To Shift Your Veterinary Marketing Goals
Marketing goals should not be set in stone. Sometimes goals change, and that’s okay! How can you tell when it is necessary to adjust your focus, and more importantly, implement these changes? We have some great tips to help you navigate when and how to shift your veterinary marketing goals:
Feeling Caught in a Vise Grip?
Marketing Can Help!
The world is just peachy keen out there right now isn’t it?? Depending on where you live in the country, prices for goods and services are increasing at some eyebrow-raising rates. One is never sure what the price will be at the pump and thoughts are circulating around buying holiday presents now, before they are gone or too expensive to purchase. Within the practice, the cost of goods to operate are going up as well. Many services a hospital uses most likely will see price increases come the start of 2023, as businesses adjust to this higher cost of living. These price increases are one side of the vise grip. The other side of the vise grip is the cost of labor. Many hospitals are having to pay higher wages and benefits to attract and keep the staff that they have. Stacy Pursell writes about these trends here in the Fountain Report. With costs of goods and services going up and the cost of labor increasing too, it means it’s quite a bit more expensive to run the business. Ouch.
Inflating Prices and Decreasing Visits
Why Do I Need to Market?
Many businesses stop marketing efforts when they see their appointment books filling. They assume they have plenty of clients, so why do they need to keep marketing? Here at Beyond Indigo Pets, we know that “marketing” does not just mean getting new clients. It is so much more, including keeping your existing clients and keeping your brand active on multiple platforms. And it is essential that you continue to do it.
Veterinary Marketing for the Holidays—Goldilocks Style
One of the keys to successful veterinary marketing is finding a plan/system that works for you consistently. Many of us tend to overestimate the time we can give to a project on an ongoing basis. In order to be effective, marketing needs regular time and attention—not just a few spare minutes here and there. As we look forward to the holiday season, now is the time to focus on molding a marketing plan to fit your needs. Beyond Indigo Pets is here to provide the ongoing marketing you need to see real results. Whether or not you’ve already signed up for a marketing package, the following tips can help you get your marketing jumpstarted for the holiday season. Just like Goldilocks, find the veterinary marketing strategy that is “just right” for your hospital while building a quarterly plan with your Beyond Indigo Pets marketing strategist.
Mild Effort
Best if you have: ✓ limited time ✓ no budget ✓ basic social media knowledge ✓ basic photo/video skills
We know that you might not have the time or resources to fully jump into a complete marketing plan right away, but there are some quick and easy ways to get people to engage with your brand. Here are just a few that only require a mild amount of effort:
Idea One: Social Media Holiday Contest Have an Instagram account? Create a holiday contest with a hashtag like #yourbusinessname that people can use to tag their favorite holiday photos of their pets. This is an easy way to create some buzz around your business name. You will simply need to create the marketing message, tell people on Instagram and Facebook, and interact with the posts people tag you in. And all you have to do for a prize is to feature the winning photo on your timeline.
Idea Two: Team Video For social media, create a video with every willing staff member saying “happy holidays” and sharing a pet holiday tip like: “Remember, no chocolate for dogs!” Once you are happy with the videos, have someone schedule them to post on platforms like Facebook and Instagram, or NextDoor during the holiday months.
Medium Effort
Best if you have: ✓ flexible time ✓ small budget ✓ educational content ✓ marketing channels to spread the word
If you have a little more time to devote to your holiday veterinary marketing efforts, here are some ideas that could be perfect for your practice:
Idea One: Client Education Sessions Holidays are fraught with preventable animal health issues that catch many pet owners completely off guard. Educating clients about the dangers of certain toxins (like grapes for dogs or lilies for cats) is helpful in preventing issues that could instantly ruin someone’s holiday. You can hold a free in-person or Zoom class to discuss these concerns. If you do have the event online, make sure to share on your digital marketing platforms.
Idea Two: Honor Your Clients’ Pets Participate in a pet-focused gift like planting a tree in honor of a pet. There are many services that do this for you and your only requirements are to write a check and let your clients know that you are providing this service. For pets who have passed, there are services such as Tree Givers. You can also use something like the National Forest Service. Create a few social media posts explaining the process, make a flyer for the hospital, and let your clients know about the program when they come in for their appointments.
Maximum Effort
Best if you have: ✓ flexible schedule ✓ budget ✓ space in your practice/facility
✓ community partnerships
Idea One: Celebrate Your Clients’ Pets For all the pets that transitioned over the rainbow bridge in the last year (or a time period that you set), create or buy a Christmas tree ornament or other meaningful holiday marker. Invite the families to come in to pick up their special memory gift from you. Make sure to take pictures before and after the event to share on social media (with permission).
Idea Two: Host a Get Together If your practice is open to in-house visitors, create a celebration time where your pet parents can come in and have a beverage, take a picture of their pet, and maybe buy some holiday gifts for Fido. Reconnecting on a face-to-face level helps grow the bond between you and your pet owners. If you have new services or under-utilized services, this would be a great time to showcase them and how they work.
Idea Three: Support Your Community Work with a local rescue group to serve as a drop-off place for a donation drive for the rescue. Gather a list of what the rescue group needs, promote it on social media channels, set up a drop-off area in or outside of the hospital, and then organize how to deliver the donated items.
When it comes to spreading the word about your practice, Beyond Indigo Pets has plenty of marketing plan options so we can do the heavy lifting for you. We deliver impacting results with a custom touch. Think of us as an extension of your business. We are here to help. Call (877) 244-9322 to get started!
Digital Marketing Struggles
In the fledgling days of the internet, digital marketing used to be very simple. Today, everything has evolved and there are multiple moving parts that each seem to require regular attention. We have seen many veterinarians with their head in their hands wondering why marketing on the internet seems so confusing. The answer is: because it IS CONFUSING. How do you navigate it and come out successful and sane on the other end of the process?