Posts Tagged: Veterinary Marketing

PPC, or pay-per-click ads are digital advertisements that charge the advertiser a certain fee any time a user clicks on the ad. Paid advertisements are given priority over organic SEO efforts, which can entice users to visit your website, and, hopefully, use your services. PPC ads are an important tool for veterinary marketing, especially in competitive areas. In order to properly set up pay per click campaigns, however, you have to understand the difference between clicks, impressions, and conversions, and what they all mean for your bottom line. 

When it comes to ranking well with veterinary SEO, you need to utilize a mix of tools to keep your website and its content relevant and enticing for users. Blogs are a fantastic tool that can help you improve your SEO, position you as a thought leader in your field, and help answer questions for both current and potential clients. Here are just a few of the ways blogs can help improve your veterinary SEO:

Veterinary marketing helps you show the world what you do best—provide top tier veterinary care for pets in your area. Marketing is the ideal way to share information with people who are searching for it (and for the services you provide). Test out these veterinarian marketing ideas to be sure that users can find you when they need you:

Create a Custom Website

Your veterinary website serves as your business card, your digital waiting room, and your first impression for potential customers who might find you in a web search. Using a custom website (not a template) is one of the best ways to showcase your business and what makes it special. This means having a unique design that highlights your branding, but also creating custom content that expresses your voice as a practice. Don’t know where to get started on a new custom website? Don’t worry, we can help!

Expand Your Reach with Pay-Per-Click Ads

Veterinary SEO helps you optimize your website to entice new organic visitors to find you based on keywords, website speed, mobile responsiveness, and other technical factors. If you want to spread your reach even farther, though, you should put some focus on pay-per-click advertising. Putting advertising dollars behind your veterinary marketing efforts means that you can target specific audiences who are the most likely to become clients. You can also make sure your name and your brand reach even farther than they ever have before. 

Showcase Your Client’s Pets on Social Media

Working in a veterinary clinic gives you easy access to a hugely effective marketing tool: cute animal pictures. Sharing your client’s pet pictures on your social media platforms is a quick and simple way to get a lot of engagement from your followers. The more engagement you get, the more your content will be seen. You can also have photo contests to encourage people to share photos (and engage with your page). You might want to add a photo sharing consent line to your intake paperwork to ensure that you have permission to use these photos when you want to. 

Use a Blog to Educate Clients

Blogs are great tools for consistently adding new content to your website, and you can also use them to educate your clients and show your expertise in your field. Try to write at least one blog a month to help your SEO efforts. Think about questions you hear a lot in your practice, and write a blog post that answers the question. This allows you to educate current and new pet owners while making yourself their top source for pet health information. It’ll make you more likely to rank highly in web searches, too.

Introduce Your Team

New and potential clients love to truly get to know who you are as a practice, and there’s no better way to do that than to feature the smiling faces of your hard-working team. Personal touches like this help you make the transition from being seen as a business to a partner in pet care. Here are a few ways you can showcase your team and add a personal feel to your veterinary marketing:

• Social media posts
• Staff bios on your website
• Add a Meet the Doctor highlight to your home page (or make it a blog series)

Beyond Indigo Pets is a veterinary marketing agency with decades of experience in veterinary marketing, and we want to help you show the world what you do. Our veterinary marketing company also offers custom websites and blogging services to get you more clients. Call (877) 244-9322 or fill out our form to transform your marketing efforts.

When it comes to veterinary SEO, you might be doing a lot of good things for your website, but do you know how to track the results you’re getting? Google’s analytics tracking program changes with the times, and understanding how to interpret the data can help you get the best results.

Digital marketing has grown complex over the last 30 years. In the beginning, each platform worked in isolation in a silo effect. As human needs for the internet grew, technology changed to meet them. With easier access to the internet, various platforms (Facebook, Instagram, Google, Bing etc.) started to shift—and to pick up “cues” from each other. After years of growth (and coding ), everything on the internet connects to put the world at our fingertips. They work together like the four wheels of a car. Understanding how everything works is essential to driving an effective digital marketing strategy. 

Ranking on search engines is one of the most important elements of veterinary marketing. If you want people to know that your business exists, you must find a way to get your website visible on search engine results pages (SERPS). Both organic and paid search are cornerstones of ranking on SERPS. What is the difference between them and how can you use them to improve your website’s searchability? Keep reading to find out!

Marketing goals should not be set in stone. Sometimes goals change, and that’s okay! How can you tell when it is necessary to adjust your focus, and more importantly, implement these changes? We have some great tips to help you navigate when and how to shift your veterinary marketing goals:

Marketing Can Help!

The world is just peachy keen out there right now isn’t it?? Depending on where you live in the country, prices for goods and services are increasing at some eyebrow-raising rates. One is never sure what the price will be at the pump and thoughts are circulating around buying holiday presents now, before they are gone or too expensive to purchase. Within the practice, the cost of goods to operate are going up as well. Many services a hospital uses most likely will see price increases come the start of 2023, as businesses adjust to this higher cost of living. These price increases are one side of the vise grip. The other side of the vise grip is the cost of labor. Many hospitals are having to pay higher wages and benefits to attract and keep the staff that they have. Stacy Pursell writes about these trends here in the Fountain Report. With costs of goods and services going up and the cost of labor increasing too, it means it’s quite a bit more expensive to run the business. Ouch. 

Inflating Prices and Decreasing Visits

Many businesses stop marketing efforts when they see their appointment books filling. They assume they have plenty of clients, so why do they need to keep marketing? Here at Beyond Indigo Pets, we know that “marketing” does not just mean getting new clients. It is so much more, including keeping your existing clients and keeping your brand active on multiple platforms. And it is essential that you continue to do it.