Posts Tagged: Veterinary Websites

Your veterinary website is your digital business card. It’s a way for local pet owners to find your business, learn about your services, and have easy access to your contact information. If your website is not being found on a Google search, however, you could be missing out on a lot of potential new business. If you are wondering why your website isn’t showing up on Google, we’ve got 5 simple tips to help you find and fix the issue.

Your veterinary website is often the first impression people get of your practice, your team, and your mission. If you do not have a website (or if your current website needs some serious updating), it is important to build one that truly represents you as a business. While template sites have some benefits, they do not compare to a fully custom website for your business. 

Template Websites

A template website is built from an already-existing template that uses the same basic structure with just a few small design and content changes. Using a template website is a lot like renting a space. Although you can make small cosmetic changes to make the space *feel* more like your own, it is never truly yours. If you want to make serious foundational changes (like adding a window or tearing down a wall), however, you can’t. You only have a limited amount of ways to make the website represent your business.

Additionally, it can be harder to do well with veterinary SEO on a template site because Google sees the templated structure faster than it sees any changes you’ve made. Even when you update photos, alt tags, or even bits of content, Google can tell the rest of the site is templated. When you have a templated site, it is important to remember:

• Your site looks like everyone else’s: When compared side-by-side with another template, it will be easy to tell that the two sites are using the same foundation.
• You don’t own the full site: If you stop working with your current website provider, you will have to recreate parts of your website that you cannot take with you when you go.
• Duplicate content leads to poor SEO rankings: Some templated sites don’t have a big variation with content, which can negatively affect your SEO search rankings.
• You might have problems keeping the site updated: Since you have a limited number of changes you can make to a templated site, there are not always a lot of meaningful changes you can make to help with your rankings. 
• It will be difficult to add onto the site in the future: It can be very difficult to add new pages beyond the scope of the template.

Custom Websites

On the flip side, custom websites are 100% yours. You have a say in every part of the creation process, and you are left with a final product that is a true reflection of your business. You choose everything from colors to photos and additional design elements. If you need to make any updates in the future, you can with ease. Your website will look like your practice and no one else’s. 

Custom websites are more likely to catch Google’s attention when it comes to SEO. This means by building a custom site, you will automatically perform better in search results before you even work on your veterinary marketing. No templates to mess with your rankings here.

When you use a custom site, you know you:

• Completely own the site: You own the design and the content
• You decide what it looks like: You have the power to cater the site to your business and its needs.
• Have fully-optimized SEO controls: This includes content, meta information, technical code parameters, and more.
• Can create custom content: Custom content helps you rank highly on Google.
• Better search engine rankings: Your site will perform better in search results.
• Have an up-to-date site: Template sites are often bogged down with outdated plugins, security concerns, or update risks.
• Are using a responsive website: Websites built with responsive website design coding are smart—these intelligent websites know whether they are being viewed on a mobile device or a large screen TV, and they adjust accordingly.

You deserve the best for your veterinary website, and Beyond Indigo Pets can give you just that. Our custom sites are beautifully designed and SEO-optimized at launch to ensure you start out with a bang. To learn more about our sites and our other veterinarian marketing services, please call (877) 244-9322 or fill out our form.

When it comes to veterinary SEO, you might be doing a lot of good things for your website, but do you know how to track the results you’re getting? Google’s analytics tracking program changes with the times, and understanding how to interpret the data can help you get the best results.

Many businesses stop marketing efforts when they see their appointment books filling. They assume they have plenty of clients, so why do they need to keep marketing? Here at Beyond Indigo Pets, we know that “marketing” does not just mean getting new clients. It is so much more, including keeping your existing clients and keeping your brand active on multiple platforms. And it is essential that you continue to do it.

Your website is an extension of your practice, and is essentially an online waiting room for your customers. It’s a space where they can learn more about your business, get to know you, and make sure you can provide the right kind of care for their pets. It’s important to make sure your website is welcoming and inviting, and is a representation of your business. 

We’ve put together a quick list of the Dos and Don’ts of a veterinary website, to help you achieve your marketing goals and represent your veterinary space in a positive way online. 

In just one month, there are about 97 billion local searches on Google. Your veterinary website is the first impression you give the world, which is why it is essential to create a website design that will appeal both to potential customers and to search engines. Here are some of our favorite design elements for websites for veterinarians:

Veterinary website design is constantly evolving alongside the internet and all its emerging technologies. What was cutting edge a few years ago can quickly become dated and stand out for all the wrong reasons. The following veterinary web design trends all work individually, but taken together, reinforce each other and create a holistic aesthetic for your veterinary website.

Focus On Content with Vet Website Design

With internet technologies becoming more complex and sophisticated, it can be easy to lose sight of what is most important: content. Forget all the bells and whistles and focus on the reason people are visiting your site. As a veterinary website, people are coming for information, therefore the site should be designed around delivering that information in the most intuitive way possible.

It’s no secret that the world has changed since the beginning of the COVID-19 pandemic. More than ever before, people are checking websites and digital platforms for important information about the businesses they choose to spend with before they decide to make a purchase or become a customer. 

Your veterinary website is a direct reflection of your practice. It should give visitors a clear idea of who you are, what you do, and how you operate. A great tip is to think of your website as a digital waiting room, where visitors can learn about your services, make appointment requests, and get information that will impact the health of their beloved pet. Does your website have all they need? 

A picture may be worth a thousand words, but high-quality written content can have just as much of an impact. In the digital age, people are accessing your website via their phones and mobile devices while on the go. You have to make each word count if you’re going to maximize your ability to attract new clients and maintain existing ones.