Posts in Category: Veterinary Blogging

While Google rolls out hundreds of minor tweaks to its algorithm each year, occasionally they release a major update to the platform that impacts nearly all websites across the internet.  Website owners should take particular notice of these major updates, especially since they often require changes to website behavior. As of Thursday, August 18th, 2022, Google has released a new major update called “Google’s Helpful Content Update,” and it’s packed full of important details for website owners regarding the content on their website. Our Beyond Indigo Pets team of certified Google experts is here to help explain Google’s Helpful Content Update, and share tips on how to improve and maintain your website’s SEO ranking under the new algorithm. 

As the weather starts to warm up, it is a good time to reach out to patients to keep revenue flowing into the practice and tails flowing through the door. Many of the tried-and-true methods still work. However, there is also room for new concepts to make flea, tick, and heartworm season a success. Let us look at some of the ways digital marketing can be of assistance in this endeavor. 

Website writing is a very niche form of content creation. If done well, it can complement your veterinary website design while increasing quality traffic to your site. If done poorly, however, it could hinder your site’s performance. Here are some web writing best practices you need to remember when it comes to creating quality, effective content for your website:

These days, turning on the news can be disheartening. We are all doing our best to navigate this new world and it is very easy to get caught up in the fear of the unknown.  In between all of the scary and ever-changing headlines, though, it is important to remember that good things are still happening, especially when it comes to marketing. Here are some marketing techniques that are definitely still working for our clients: 

In the midst of a global pandemic, each day the world looks a little different than it did the day before and even farther away from the “normal” we remember of just a few months ago. In times of uncertainty and economic turmoil, many business owners make quick decisions about cutting spending, and, unfortunately, marketing services are often some of the first on the chopping block.

For most of us, the autumn leaves have changed their colors and the air has turned crisp, if not downright cold. In the digital marketing world, that means it is time to act on the marketing plans we have created for the holiday season.

But for those of you who haven’t planned ahead, never fear! There’s still plenty of time to make a holiday marketing plan for your veterinary practice that can keep those tails wagging through your door through year’s end. 

With Halloween behind us, there are three big holidays left to prepare for – starting now! Let us look at these holidays and some ideas that your veterinary practice can start to implement now. 

Let’s deck your digital halls!

You don’t have to be a Seinfeld fan to celebrate feline Festivus. A made-up holiday celebrated on December 23, Festivus has three main components: the pole, the airing of grievances (only during/after a tasty, meaty meal), and feats of strength. What’s not to love for a curious, clever cat?

Whatever ways you choose to celebrate, your cat probably wants a front row seat and we’ve got the best ways you can make the most out of this grand event.

The holidays are a strange mix of emotions and expectations, aren’t they? People hope for the best, want to be surprised with the unexpected, focus on the positive, and try to bring out the best in themselves and others.

Marketing is much the same way; but in the past, people have tended to focus on the negative aspects of marketing, instead of the positive. Most folks generally perceive marketing as a black hole, assume the worst, and just wish the whole darn thing would go away. But gone are the days of the YellowPages ad, when all you had to do was write a check once a year and decide which size ad you were going to buy.

In 2017, Beyond Indigo aimed to deliver the unexpected, with greater returns and more tails through the door then anticipated. And, just like Santa, we have delivered a few surprises this holiday season – namely the gift of increased business, all wrapped up with a bow on top. Continue reading