Posts in Category: Branding & Identity

When it comes to ranking well with veterinary SEO, you need to utilize a mix of tools to keep your website and its content relevant and enticing for users. Blogs are a fantastic tool that can help you improve your SEO, position you as a thought leader in your field, and help answer questions for both current and potential clients. Here are just a few of the ways blogs can help improve your veterinary SEO:

Veterinary marketing helps you show the world what you do best—provide top tier veterinary care for pets in your area. Marketing is the ideal way to share information with people who are searching for it (and for the services you provide). Test out these veterinarian marketing ideas to be sure that users can find you when they need you:

Create a Custom Website

Your veterinary website serves as your business card, your digital waiting room, and your first impression for potential customers who might find you in a web search. Using a custom website (not a template) is one of the best ways to showcase your business and what makes it special. This means having a unique design that highlights your branding, but also creating custom content that expresses your voice as a practice. Don’t know where to get started on a new custom website? Don’t worry, we can help!

Expand Your Reach with Pay-Per-Click Ads

Veterinary SEO helps you optimize your website to entice new organic visitors to find you based on keywords, website speed, mobile responsiveness, and other technical factors. If you want to spread your reach even farther, though, you should put some focus on pay-per-click advertising. Putting advertising dollars behind your veterinary marketing efforts means that you can target specific audiences who are the most likely to become clients. You can also make sure your name and your brand reach even farther than they ever have before. 

Showcase Your Client’s Pets on Social Media

Working in a veterinary clinic gives you easy access to a hugely effective marketing tool: cute animal pictures. Sharing your client’s pet pictures on your social media platforms is a quick and simple way to get a lot of engagement from your followers. The more engagement you get, the more your content will be seen. You can also have photo contests to encourage people to share photos (and engage with your page). You might want to add a photo sharing consent line to your intake paperwork to ensure that you have permission to use these photos when you want to. 

Use a Blog to Educate Clients

Blogs are great tools for consistently adding new content to your website, and you can also use them to educate your clients and show your expertise in your field. Try to write at least one blog a month to help your SEO efforts. Think about questions you hear a lot in your practice, and write a blog post that answers the question. This allows you to educate current and new pet owners while making yourself their top source for pet health information. It’ll make you more likely to rank highly in web searches, too.

Introduce Your Team

New and potential clients love to truly get to know who you are as a practice, and there’s no better way to do that than to feature the smiling faces of your hard-working team. Personal touches like this help you make the transition from being seen as a business to a partner in pet care. Here are a few ways you can showcase your team and add a personal feel to your veterinary marketing:

• Social media posts
• Staff bios on your website
• Add a Meet the Doctor highlight to your home page (or make it a blog series)

Beyond Indigo Pets is a veterinary marketing agency with decades of experience in veterinary marketing, and we want to help you show the world what you do. Our veterinary marketing company also offers custom websites and blogging services to get you more clients. Call (877) 244-9322 or fill out our form to transform your marketing efforts.

When it comes to veterinary SEO, you might be doing a lot of good things for your website, but do you know how to track the results you’re getting? Google’s analytics tracking program changes with the times, and understanding how to interpret the data can help you get the best results.

Digital marketing has grown complex over the last 30 years. In the beginning, each platform worked in isolation in a silo effect. As human needs for the internet grew, technology changed to meet them. With easier access to the internet, various platforms (Facebook, Instagram, Google, Bing etc.) started to shift—and to pick up “cues” from each other. After years of growth (and coding ), everything on the internet connects to put the world at our fingertips. They work together like the four wheels of a car. Understanding how everything works is essential to driving an effective digital marketing strategy. 

What is your story? You have one. Do you know what you are telling the world or are you just winging it? We are inundated with narratives all day long, thanks to our bombardment of messages via digital media and marketing. Everywhere we turn, we see or hear a narrative from a person we are talking to, the news, or social media. We read stories from people we know and from people we don’t—and many are carefully crafted to influence a decision to buy, consume, or agree with a statement. We are often completely unaware of other stories generated throughout the day, many of which are our own.

In our society, most people tend to shy away from words about death, dying, and even grief. Sometimes it can feel insensitive to broach these topics, but they are important to mention. When a pet owner faces an end-of-life scenario with their animal, they should be able to find the resources they need as they need them. Our CEO and Founder Kelly Baltzell shares her expertise on how to reach grieving pet owners as they struggle with end-of-life care and the loss of a pet.

At Beyond Indigo Pets, we want you to feel confident with your marketing efforts, which is why we’re back again with more questions we see frequently from veterinarians and practice managers. Keep reading to check out the answers to some of the top veterinary marketing questions from August 2023:

If you’ve been hearing whispers of a mythical platform called Google Business Profile and are dreading the idea of maintaining yet another platform, take a deep breath. Google Business Profile is simply the newest version of Google My Business. When used correctly, it can help you stay at the top of search engine results and make the most of your veterinary marketing efforts. 

Veterinary marketing is an essential tool for staying relevant in your area. In a field saturated with competition (especially in larger cities), you need to do whatever you can to make your business stand out. Social media advertising offers an opportunity to put your ad dollars to work for you, and we are here to tell you how.