Posts in Category: Veterinary Websites

While Google rolls out hundreds of minor tweaks to its algorithm each year, occasionally they release a major update to the platform that impacts nearly all websites across the internet.  Website owners should take particular notice of these major updates, especially since they often require changes to website behavior. As of Thursday, August 18th, 2022, Google has released a new major update called “Google’s Helpful Content Update,” and it’s packed full of important details for website owners regarding the content on their website. Our Beyond Indigo Pets team of certified Google experts is here to help explain Google’s Helpful Content Update, and share tips on how to improve and maintain your website’s SEO ranking under the new algorithm. 

Your website is an extension of your practice, and is essentially an online waiting room for your customers. It’s a space where they can learn more about your business, get to know you, and make sure you can provide the right kind of care for their pets. It’s important to make sure your website is welcoming and inviting, and is a representation of your business. 

We’ve put together a quick list of the Dos and Don’ts of a veterinary website, to help you achieve your marketing goals and represent your veterinary space in a positive way online. 

In just one month, there are about 97 billion local searches on Google. Your veterinary website is the first impression you give the world, which is why it is essential to create a website design that will appeal both to potential customers and to search engines. Here are some of our favorite design elements for websites for veterinarians:

Veterinary website design is constantly evolving alongside the internet and all its emerging technologies. What was cutting edge a few years ago can quickly become dated and stand out for all the wrong reasons. The following veterinary web design trends all work individually, but taken together, reinforce each other and create a holistic aesthetic for your veterinary website.

Focus On Content with Vet Website Design

With internet technologies becoming more complex and sophisticated, it can be easy to lose sight of what is most important: content. Forget all the bells and whistles and focus on the reason people are visiting your site. As a veterinary website, people are coming for information, therefore the site should be designed around delivering that information in the most intuitive way possible.

It’s no secret that the world has changed since the beginning of the COVID-19 pandemic. More than ever before, people are checking websites and digital platforms for important information about the businesses they choose to spend with before they decide to make a purchase or become a customer. 

Your veterinary website is a direct reflection of your practice. It should give visitors a clear idea of who you are, what you do, and how you operate. A great tip is to think of your website as a digital waiting room, where visitors can learn about your services, make appointment requests, and get information that will impact the health of their beloved pet. Does your website have all they need? 

Website writing is a very niche form of content creation. If done well, it can complement your veterinary website design while increasing quality traffic to your site. If done poorly, however, it could hinder your site’s performance. Here are some web writing best practices you need to remember when it comes to creating quality, effective content for your website:

One of the main metrics you will encounter when doing pay-per-click advertising on Google or Facebook is the click-through rate (CTR). Each industry has a different benchmark for a strong click-through rate, and it is important to understand this benchmark so you know whether or not your ads are performing well. If you do not understand the marketing results you receive, it is much harder to refine your messaging and targeting to ensure you are reaching your desired audience. 

The concept of DIY (Do It Yourself) shopping carts for a veterinary website pop up from time to time. The question is: Should a hospital do a shopping cart themselves or  outsource it to a third party platform being offered in the marketplace? Either way, shopping carts tend to be tricky because there is no straightforward or easy answer to using one solution or the other. The first place to start is to look at resources and expectations for the cart. 

Most business owners know that a website is the lynchpin of their business’s digital presence. And why wouldn’t it be? Over 40,000 search queries performed on Google every second. That, coupled with the fact that over 80% of shoppers are conducting online research before spending money, makes it is clear that consumers overwhelmingly utilize websites and search results to inform their purchasing decisions.