Posts in Category: Veterinary Websites

Veterinary marketing helps you show the world what you do best—provide top tier veterinary care for pets in your area. Marketing is the ideal way to share information with people who are searching for it (and for the services you provide). Test out these veterinarian marketing ideas to be sure that users can find you when they need you:

Create a Custom Website

Your veterinary website serves as your business card, your digital waiting room, and your first impression for potential customers who might find you in a web search. Using a custom website (not a template) is one of the best ways to showcase your business and what makes it special. This means having a unique design that highlights your branding, but also creating custom content that expresses your voice as a practice. Don’t know where to get started on a new custom website? Don’t worry, we can help!

Expand Your Reach with Pay-Per-Click Ads

Veterinary SEO helps you optimize your website to entice new organic visitors to find you based on keywords, website speed, mobile responsiveness, and other technical factors. If you want to spread your reach even farther, though, you should put some focus on pay-per-click advertising. Putting advertising dollars behind your veterinary marketing efforts means that you can target specific audiences who are the most likely to become clients. You can also make sure your name and your brand reach even farther than they ever have before. 

Showcase Your Client’s Pets on Social Media

Working in a veterinary clinic gives you easy access to a hugely effective marketing tool: cute animal pictures. Sharing your client’s pet pictures on your social media platforms is a quick and simple way to get a lot of engagement from your followers. The more engagement you get, the more your content will be seen. You can also have photo contests to encourage people to share photos (and engage with your page). You might want to add a photo sharing consent line to your intake paperwork to ensure that you have permission to use these photos when you want to. 

Use a Blog to Educate Clients

Blogs are great tools for consistently adding new content to your website, and you can also use them to educate your clients and show your expertise in your field. Try to write at least one blog a month to help your SEO efforts. Think about questions you hear a lot in your practice, and write a blog post that answers the question. This allows you to educate current and new pet owners while making yourself their top source for pet health information. It’ll make you more likely to rank highly in web searches, too.

Introduce Your Team

New and potential clients love to truly get to know who you are as a practice, and there’s no better way to do that than to feature the smiling faces of your hard-working team. Personal touches like this help you make the transition from being seen as a business to a partner in pet care. Here are a few ways you can showcase your team and add a personal feel to your veterinary marketing:

• Social media posts
• Staff bios on your website
• Add a Meet the Doctor highlight to your home page (or make it a blog series)

Beyond Indigo Pets is a veterinary marketing agency with decades of experience in veterinary marketing, and we want to help you show the world what you do. Our veterinary marketing company also offers custom websites and blogging services to get you more clients. Call (877) 244-9322 or fill out our form to transform your marketing efforts.

When it comes to veterinary SEO, you might be doing a lot of good things for your website, but do you know how to track the results you’re getting? Google’s analytics tracking program changes with the times, and understanding how to interpret the data can help you get the best results.

With constant changes to platforms and algorithms, it can be difficult to stay on top of digital marketing even if you have the time to do it. Whether you are a person reminiscing about the days when marketing meant purchasing a Yellow Pages ad or trying to keep up with the latest Google updates, today’s digital world can seem completely out of control. Not only are there multiple platforms, but also multiple generations of users, and in order to market well, you have to understand your audience.

Artificial intelligence (AI) is having a real moment. With uses that range from the medical field to self-driving cars, machine learning-enabled technology is making many facets of life easier. Some companies are even using it to create marketing content. While there are definitely important uses for the technology, when producing veterinary content, is AI really the way to go? 

Somehow, 2022 went POOF and 2023 is quickly sneaking up on us. December is a month packed with multiple holidays and end-of-year business needs. Not to mention, the  VMX convention occurs right at the beginning of the year. Before this year officially ends, you must start considering your marketing for 2023. 

As hard as it might be to believe, we are quickly approaching 2023. As we officially transition into a new calendar year, now is the time to start thinking about how to get the best veterinary website design to make sure your practice is front-and-center. Beyond Indigo Pets is bringing you some of the top trends in website design for veterinary clinics in the new year:

While Google rolls out hundreds of minor tweaks to its algorithm each year, occasionally they release a major update to the platform that impacts nearly all websites across the internet.  Website owners should take particular notice of these major updates, especially since they often require changes to website behavior. As of Thursday, August 18th, 2022, Google has released a new major update called “Google’s Helpful Content Update,” and it’s packed full of important details for website owners regarding the content on their website. Our Beyond Indigo Pets team of certified Google experts is here to help explain Google’s Helpful Content Update, and share tips on how to improve and maintain your website’s SEO ranking under the new algorithm. 

Your website is an extension of your practice, and is essentially an online waiting room for your customers. It’s a space where they can learn more about your business, get to know you, and make sure you can provide the right kind of care for their pets. It’s important to make sure your website is welcoming and inviting, and is a representation of your business. 

We’ve put together a quick list of the Dos and Don’ts of a veterinary website, to help you achieve your marketing goals and represent your veterinary space in a positive way online. 

In just one month, there are about 97 billion local searches on Google. Your veterinary website is the first impression you give the world, which is why it is essential to create a website design that will appeal both to potential customers and to search engines. Here are some of our favorite design elements for websites for veterinarians: