Posts in Category: Social Media Marketing

For most of us, the autumn leaves have changed their colors and the air has turned crisp, if not downright cold. In the digital marketing world, that means it is time to act on the marketing plans we have created for the holiday season.

But for those of you who haven’t planned ahead, never fear! There’s still plenty of time to make a holiday marketing plan for your veterinary practice that can keep those tails wagging through your door through year’s end. 

With Halloween behind us, there are three big holidays left to prepare for – starting now! Let us look at these holidays and some ideas that your veterinary practice can start to implement now. 

Let’s deck your digital halls!

If you have an ear tuned to social media you have undoubtedly heard that video is making a splash and capturing the attention of viewers across almost all social platforms. In fact,100 million hours of video are watched in a day on Facebook! With that many eyes tuned in it may feel overwhelming and custom video may seem out of reach… Not so fast!

One of the things we love about today’s social platforms is that user-friendly is front and center, and that includes video. There are also some great programs out there that will allow you to create customized videos that include music, animation, and your branded logo. Two of our favorites are Animoto and Biteable. To help you get started we have put together a quick list of key points to keep in mind as well as some topics that might speak to your audience.

You know you need help with your marketing, but how do you go about finding the right agency for your practice? Many veterinarians feel at a loss when trying to decide how to get marketing help, and fall back on the great equalizer of price. But the lowest cost is not always the most effective option, and may even cost you more in the long run.  

With convention season upon us, you’ll probably see more than your share of advertising for all kinds of marketing services. How do you sort it all out?  

To start, keep these 6 tips in mind… Continue reading

Social Media has changed how we interact with – and attract – our clientele. While the instant interaction of social media can be an effective way to connect with your clients, it can also turn a seemingly innocent post or comment into an internet firestorm if the wrong person gets on the digital loudspeaker.

Thankfully, Beyond Indigo’s Social Marketing Team has learned a few lessons the hard way – either through our experience, or via our clients’ – so you don’t have to. We hope you’ll take our sage advice with regard to what to avoid in veterinary social media.

In the ever-changing world of social media and veterinary marketing, it can be tough to get a handle on everything that you need to manage. Sure, we’ve all heard of Facebook – but what about all those Twitters and Snapchats? There are many more secondary social media platforms than just Facebook, and each has its own strengths and weaknesses. While these platforms might not have the granular control over ad targeting that Facebook does, they each serve a particular niche and can be great complement to Facebook, especially when reaching younger demographics.

Let’s look a bit more closely at three additional social media platforms and how to best use them to reach your intended audience with the content they crave.

New year, new resolutions! Much like we do with ourselves, it’s critical to stop and assess the health of your digital marketing. Analyzing data and results on a regular basis will help you keep the finger on the pulse of your company’s success; more so, it’ll allow you to quickly identify opportunities to adjust your strategy and continue on a path towards success.

Establish a Baseline of Health

As with our health, establishing a baseline is the first step in understanding the health of your marketing campaigns. What is “normal?” What is an average month like?

The holidays are a strange mix of emotions and expectations, aren’t they? People hope for the best, want to be surprised with the unexpected, focus on the positive, and try to bring out the best in themselves and others.

Marketing is much the same way; but in the past, people have tended to focus on the negative aspects of marketing, instead of the positive. Most folks generally perceive marketing as a black hole, assume the worst, and just wish the whole darn thing would go away. But gone are the days of the YellowPages ad, when all you had to do was write a check once a year and decide which size ad you were going to buy.

In 2017, Beyond Indigo aimed to deliver the unexpected, with greater returns and more tails through the door then anticipated. And, just like Santa, we have delivered a few surprises this holiday season – namely the gift of increased business, all wrapped up with a bow on top. Continue reading

Online marketing is on the move. With our phones in hand, we swipe and click our way across the web in search of what speaks to us. Love, food, travel, events… And yes, even pet care.

Consumers – that is your clients and could-be clients – spend over 71% of their online time on their mobile devices. This means that simply being online isn’t enough any more; you need to be mobile ready.

As an essential part of a veterinary business’s marketing strategy, keeping your digital footprint responsive to mobile it key. But, how do you differentiate between traditional digital marketing and being mobile ready? And how can you ensure that your marketing channels are performing at their best for an increasingly mobile client-base?

Your veterinary practice’s Facebook page is up and running and you’re making regular posts that are fun and engaging, but your posts and your page aren’t being flooded with “Likes.” …So what gives?

While it’s true that compelling Facebook content is an important first-step in establishing an effective social media presence, it’s not the only piece of the social marketing pie. In recent years, Facebook (and other social platforms) has placed an increased importance on paid advertising as a means to reach your followers.

Because of this shift, only 6% of your followers will see any of your organic (unpaid) Facebook posts. Since Facebook’s game is now “pay-to-play,” you’ll need to change your playbook to succeed in the shifting digital landscape. Continue reading