Posts in Category: Social Media Marketing

In order to survive in the time of COVID-19, businesses, especially those in the veterinary field,  have had to think quickly and pivot to provide new ways of offering service. While many companies have managed to successfully navigate this new world, morale has not always been at the forefront of these transitions.

Employee morale, customer morale, and community morale are important elements of a business in normal times, and they are even more important now. If you are interested in boosting spirits in and around your company, here are some easy ways you can do it:

These days, turning on the news can be disheartening. We are all doing our best to navigate this new world and it is very easy to get caught up in the fear of the unknown.  In between all of the scary and ever-changing headlines, though, it is important to remember that good things are still happening, especially when it comes to marketing. Here are some marketing techniques that are definitely still working for our clients: 

In the midst of a global pandemic, each day the world looks a little different than it did the day before and even farther away from the “normal” we remember of just a few months ago. In times of uncertainty and economic turmoil, many business owners make quick decisions about cutting spending, and, unfortunately, marketing services are often some of the first on the chopping block.

In the world of marketing, results are everything. While one client might have massive success with a certain campaign, another might see none.

Tracking results is the only way you can determine if your marketing efforts are helping you achieve your desired results and bringing you a return on your investment. At Beyond Indigo Pets, we abide by the mantra “you bring the goals, we’ll bring the results.”

For most of us, the autumn leaves have changed their colors and the air has turned crisp, if not downright cold. In the digital marketing world, that means it is time to act on the marketing plans we have created for the holiday season.

But for those of you who haven’t planned ahead, never fear! There’s still plenty of time to make a holiday marketing plan for your veterinary practice that can keep those tails wagging through your door through year’s end. 

With Halloween behind us, there are three big holidays left to prepare for – starting now! Let us look at these holidays and some ideas that your veterinary practice can start to implement now. 

Let’s deck your digital halls!

If you have an ear tuned to social media you have undoubtedly heard that video is making a splash and capturing the attention of viewers across almost all social platforms. In fact,100 million hours of video are watched in a day on Facebook! With that many eyes tuned in it may feel overwhelming and custom video may seem out of reach… Not so fast!

One of the things we love about today’s social platforms is that user-friendly is front and center, and that includes video. There are also some great programs out there that will allow you to create customized videos that include music, animation, and your branded logo. Two of our favorites are Animoto and Biteable. To help you get started we have put together a quick list of key points to keep in mind as well as some topics that might speak to your audience.

You know you need help with your marketing, but how do you go about finding the right agency for your practice? Many veterinarians feel at a loss when trying to decide how to get marketing help, and fall back on the great equalizer of price. But the lowest cost is not always the most effective option, and may even cost you more in the long run.  

With convention season upon us, you’ll probably see more than your share of advertising for all kinds of marketing services. How do you sort it all out?  

To start, keep these 6 tips in mind… Continue reading

Social Media has changed how we interact with – and attract – our clientele. While the instant interaction of social media can be an effective way to connect with your clients, it can also turn a seemingly innocent post or comment into an internet firestorm if the wrong person gets on the digital loudspeaker.

Thankfully, Beyond Indigo’s Social Marketing Team has learned a few lessons the hard way – either through our experience, or via our clients’ – so you don’t have to. We hope you’ll take our sage advice with regard to what to avoid in veterinary social media.

In the ever-changing world of social media and veterinary marketing, it can be tough to get a handle on everything that you need to manage. Sure, we’ve all heard of Facebook – but what about all those Twitters and Snapchats? There are many more secondary social media platforms than just Facebook, and each has its own strengths and weaknesses. While these platforms might not have the granular control over ad targeting that Facebook does, they each serve a particular niche and can be great complement to Facebook, especially when reaching younger demographics.

Let’s look a bit more closely at three additional social media platforms and how to best use them to reach your intended audience with the content they crave.